Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings

Chang, Shu-Hao; Wang, Kaiyu

doi:10.2753/mtp1069-6679220305

Cited by 24 publications

(38 citation statements)

References 65 publications

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“…It is the emotions that the customers associate with the store image in the preliminary phase of purchasing leading to satisfaction followed by repurchase intentions (Kim and Jin, 2001). The results of Chang and Wang (2014) show that three significant variables affecting store price image are price value, fairness, and pleasure which consequently led to repurchase intentions. According to Kim and Na (2015), store image leads to satisfaction which then leads to repurchase intention and hence increased sales.…”

Section: Store Image and Repurchase Intentionmentioning

confidence: 99%

Relationship Between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores

Bhakuni¹,

Rajput²,

Sharma³

et al. 2021

Gurukul Business Review

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Purpose-In a competitive business environment, repurchasing determines the success rate and growth of an organization. The managers of the organizations are continuously making efforts to establish the name of their brands in the market. Most business organizations consider a brand image as a powerful asset for their growth. This research was conducted to study the importance of brand image and store image on repurchase intention. Design/methodology/approach-The current study is causal. Data was collected from 500 respondents using a questionnaire on a 5-point Likert scale. A nonprobability purposive sampling technique was used to collect the data. Consistency was of data evaluated using reliability and the model was tested using SEM through SPSS AMOS 18. Findings-The findings revealed that brand image does influence repurchase intention in the readymade garment stores (P <0.05). But on the other hand, the study revealed that store image does not affect repurchase intention directly (P?0.05). The model fit indices like ?2/DF were 1.25, GFI was 0.995, AGFI value was 0.982 indicating high acceptability of the model. PGFI was 0.284; CFI, NFI, TLI, and RMSEA were within threshold limits. Research Implications-As per the finding, Indian customers have higher repurchased when they have a higher evaluation of the brand image. It shows that brand image is a necessary factor to build a successful repurchase intention. The study has a strong implication for store brands to have more focus on the brand image as it affects repurchase intention directly and gets affected by store image. Originality value-This research supplies the unique learning to the retail store manager, brand manager and marketing managers to understand the perception of customers towards the brand image and store image and its impact on repurchase intention. It delivers comprehensions of the branding issue and compares to collected works, therefore contributing a thorough and detailed analysis to comprehend the phenomenon under investigation valuable for the retail sector.

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Section: Store Image and Repurchase Intentionmentioning

confidence: 99%

Relationship Between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores

Bhakuni¹,

Rajput²,

Sharma³

et al. 2021

Gurukul Business Review

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“…Az említett jelenségek sűrűsödése jellemzi a turiz-must, ahol fokozottan van jelen az emléktárgyak vásárlása és gyűjtése, amely tárgy egyfajta státuszszimbólumként is felfogható az érintett környezete számára. Számos kutatásban találkozhatunk a termék észlelt értékének fontosságával, mint vásárlást előre jelző kulcstényezővel (XU-McGEHEE 2012, WONG-WAN 2013, CHANG-WANG 2014. Következésképpen tanulmányunkban bemutatjuk az emlékezés kapcsolatát a tárgyakkal, és az elméletek ismerete révén megalkotjuk egy innovatív, Budapest fókuszú (emlék)tárgy tervezői koncepcióját.…”

Section: Bevezetésunclassified

Hidakból teremtett emlékek, avagy kísérlet egy innovatív tárgy megalkotására a B-bridge koncepción keresztül = Souvenirs created from bridges – an innovative product generated by a B-bridge concept

Megyeri

Boros

Fekete

2020

TURBULL

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A legparányibb tárgy, ha kitartóan szemléljük, elkülönít és megsokszoroz bennünket. Sok tárgy előtt magányát érzi az álmodó lény. Egyetlen előtt sokszoros voltát az álmodó alany." (BACHELARD 1977:648. 4 A tanulmány elkészítéséhez Megyeri Gábor Ma formatervező művész (PhD-hallgató Budapesti Corvinus Egyetem), dizájn koncepcióját vettük alapul. 5 The study is based on a concept design from Megyeri Gábor Ma product designer (PhD Student of Corvinus University of Budapest).

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“…Many researchers maintain that offering consumers quality products at high prices has a positive influence on store price image, if consumers view their prices as fair (Chang and Wang, 2014;Zielke, 2008;. Diallo et al (2015b) find that consumers do not expect the prices of terroir SBs to be very low.…”

Section: Attitude Toward Terroir Sbs and Store Price Imagementioning

confidence: 99%

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Lacœuilhe¹,

Louis

Lombart

2018

Recherche et Applications en Marketing (English Edition)

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This research shows that consumers’ attitude toward terroir store brands has a positive and significant influence on the store price image and on the retailer’s Corporate Social Responsibility (CSR) image, regardless of the store format considered (hypermarket, supermarket, and convenience). It thus affirms that the terroir store brand, with a price–quality ratio considered satisfactory by consumers, contributes to the development of a positive price image and a favorable CSR image. This research also indicates that consumers’ attitude toward terroir store brands has a direct positive and significant influence, or indirect influence through its CSR image, on two dimensions of territorial legitimacy (territorial impregnation and territorial rooting). Terroir store brands are thus shown to be a factor in retailer legitimization.

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Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings

Cited by 24 publications

References 65 publications

Relationship Between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores

Relationship Between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores

Hidakból teremtett emlékek, avagy kísérlet egy innovatív tárgy megalkotására a B-bridge koncepción keresztül = Souvenirs created from bridges – an innovative product generated by a B-bridge concept

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

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