Investigating the drivers of innovation diffusion in a low income country context. The case of adoption of improved maize seed in Malawi

Derwisch, Sebastian; Morone, P.; Tröger, Katharine; Kopainsky, Birgit

doi:10.1016/j.futures.2015.08.011

Cited by 19 publications

(17 citation statements)

References 28 publications

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“…Khurana et al, (2012), Sambasivan & Fei, (2008), Noorul Haq & Kannan, (2006), Pardeshi, (2014 Time (TM) Rogers (2003), Derwisch et al (2015), Sarpong et al (2016), Gopalakrishnan and Damanpour (1994), Tsai and Hung (2014) Acknowledgement The authors extend thanks to Dr. Sanjay Kumar, Dr. Sunil Luthra and anonymous experts for sparing their precious time and giving useful comments and suggestions that helped in improving the quality of research. The authors would also like to acknowledge Jamia Millia Islamia and MoMA, Govt.…”

Section: Communication Network (Cn)mentioning

confidence: 99%

Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach

Mannan

Haleem

2017

J Glob Entrepr Res

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Section: Communication Network (Cn)mentioning

confidence: 99%

Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach

Mannan

Haleem

2017

J Glob Entrepr Res

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“…This study represents the first example of an SD Bass diffusion model to study adoption of radical food products. Although a wide range of adoption studies based on the original SD Bass diffusion model exist (e.g., [26][27][28][29][30]), these models were not appropriate to represent adoption of a food product. The original SD Bass diffusion model was extended by adding two additional stocks, "potential tasters" and "rejecters", to capture specific elements inherent for adoption of new food (see Fig 6).…”

Section: Main Contributions Of This Studymentioning

confidence: 99%

“…the shapes of the curves over time that result from many different model simulations), and to identify knowledge gaps and guide future research efforts [25]. System dynamics, coupled with the diffusion of innovations paradigm, has been used to study a wide range of adoption problems (e.g., improved maize seed [26], alternative fuel vehicles [27], cell-phones [28], renewable energy [29], golf clubs [30], application of a product adoption model for pricing strategy [31], medical technologies [32]). However, to the best of our knowledge, the SD approach has not been adopted to study the adoption of radical new foods by consumers.…”

Section: Introductionmentioning

confidence: 99%

Modifying the Bass diffusion model to study adoption of radical new foods–The case of edible insects in the Netherlands

2020

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Developing new food products is a complex process. Even if a company performs new product development activities successfully, it is still uncertain if consumers will adopt the product. The Bass diffusion model has often been used to study product adoption. However, existing modifications of the Bass diffusion model do not capture the complexity of consumer food choice and they have limitations in situations where there is no sales data. To avoid these challenges, the system dynamics approach can be employed. This paper aimed at extending the existing system dynamics Bass diffusion model to investigate the dynamic adoption process of insect-based food from a consumer research perspective. We performed a structured review of the literature on edible insects to build the model. The model was used to study adoption of the product amongst consumers in the Netherlands. Simulations revealed that diffusion of a radical innovation, such as an insect-based burger, can proceed for many years before there are observable adopters in the total population, under the currently reported practices in the Netherlands. Expanding awareness of this innovation requires many decades, which can be quickened by developing strategies aimed at increasing word-of-mouth. Nevertheless, the low likelihood to adopt such food remains a challenge towards full adoption, even when the sensory quality of products is improved. To fully explore how to improve the diffusion outcome of edible insects, more knowledge on mechanisms related to positive and negative word-of-mouth, and adoption of insect-based burgers by people who initially reject them, is needed. Our study demonstrated that system dynamics models could have potential in designing new food product strategies in companies, as they facilitate decision-making and uncover knowledge gaps.

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“…Smallholders are often subsidence farmers that consider food security as the main objective and profit as the second objective [121]. SD models developed in the last decade were applied to describe rural communities and smallholder farm dynamics to support technical choices [121,122], promote rural growth and improve an efficient use of the AGNR [113,123,124], increase the technical training of farmers in rural communities of developing countries [125], and integrate smallholders in their socioeconomic and environmental context [126]. crop modeling [118] and the Small Ruminant Nutrition System (SRNS) for animal modeling [119] with an SD model interfacing both programs ( Figure 10).…”

Section: Integration Of Smallholder Crop-livestock Production and Smamentioning

confidence: 99%

System Dynamics Modeling for Agricultural and Natural Resource Management Issues: Review of Some Past Cases and Forecasting Future Roles

et al. 2016

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Contemporary issues in agriculture and natural resource management (AGNR) span a wide spectrum of challenges and scales-from global climate change to resiliency in national and regional food systems to the sustainability of livelihoods of small-holder farmers-all of which may be characterized as complex problems. With rapid development of tools and technologies over the previous half century (e.g., computer simulation), a plethora of disciplines have developed methods to address individual components of these multifaceted, complex problems, oftentimes neglecting unintended consequences to other systems. A systems thinking approach is needed to (1) address these contemporary AGNR issues given their multi-and interdisciplinary aspects; (2) utilize a holistic perspective to accommodate all of the elements of the problem; and (3) include qualitative and quantitative techniques to incorporate "soft" and "hard" elements into the analyses. System dynamics (SD) methodology is uniquely suited to investigate AGNR given their inherently complex behaviors. In this paper, we review applications of SD to AGNR and discuss the potential contributions and roles of SD in addressing emergent problems of the 21st century. We identified numerous SD cases applied to water, soil, food systems, and smallholder issues. More importantly, several case studies are shown illustrating the tradeoffs between short-term and long-term strategies and the pitfalls of relying on quick fixes to AGNR problems (known as "fixes that backfire" and "shifting the burden", well-known, commonly occurring, systemic structures-or archetypes-observed across numerous management situations [Senge, P.M. The Fifth Discipline, 1st ed.; Doubleday: New York, NY, USA, 1990.]). We conclude that common attempts to alleviate AGNR problems, across continents and regardless of the type of resources involved, have suffered from reliance on short-term management strategies. To effectively address AGNR problems, longer-term thinking and strategies aimed at fundamental solutions will be needed to better identify and minimize the often delayed, and unintended, consequences arising from feedback between management interventions and AGNR systems.

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Investigating the drivers of innovation diffusion in a low income country context. The case of adoption of improved maize seed in Malawi

Cited by 19 publications

References 28 publications

Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach

Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach

Modifying the Bass diffusion model to study adoption of radical new foods–The case of edible insects in the Netherlands

System Dynamics Modeling for Agricultural and Natural Resource Management Issues: Review of Some Past Cases and Forecasting Future Roles

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