2017
DOI: 10.1186/s40497-017-0072-4
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Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach

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Cited by 25 publications
(14 citation statements)
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References 104 publications
(97 reference statements)
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“…This is consistent to Ramayah (2020) findings that consumer is likely to adopt the technology if they observe the use or success of technology taken by other people, therefore a higher desirability is likely to stimulate the adoption of the innovation. Mannan and Haleem (2017) also suggested that an innovation that is inconsistent with the specified conditions, guidelines or practices will not be adopted or received as fast as an innovation that is compatible. Therefore, this study proposed the importance of both compatibility and observability constructs to be considered by digital banking players as these factors that could influencing adoption of this new technology before they are available in the market.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…This is consistent to Ramayah (2020) findings that consumer is likely to adopt the technology if they observe the use or success of technology taken by other people, therefore a higher desirability is likely to stimulate the adoption of the innovation. Mannan and Haleem (2017) also suggested that an innovation that is inconsistent with the specified conditions, guidelines or practices will not be adopted or received as fast as an innovation that is compatible. Therefore, this study proposed the importance of both compatibility and observability constructs to be considered by digital banking players as these factors that could influencing adoption of this new technology before they are available in the market.…”
Section: Resultsmentioning
confidence: 99%
“…The adoption process defined as the mental procedure through which an individual goes from first finding out about an innovation to a particular selection (Mannan & Haleem, 2017). In this study, adoption process of potential digital banking users are explained through perceived usefulness, perceived ease of use and social influence from the theoretical framework of TAM (Davis, 1989) and compatibility, trialability and observability from the IDT (Rogers, 2003).…”
Section: Introductionmentioning
confidence: 99%
“…Trialability, can be tested, is the level at which an innovation can be tried first or must be bound to use it (Mannan & Haleem, 2017;Yoon & Lim, 2020). An innovation can be tested in real conditions, then innovation is generally adopted more quickly.…”
Section: Integrated Assessment Of Trialabilitymentioning
confidence: 99%
“…The process initiates with product creation and ends at final adoption or rejection by consumers; organisations create sources of innovation and offer it to the market or consumers exposed to innovation mentally decide about accepting and adopting the innovation (Rogers, 2010). This process is inappropriate when innovation is not embraced by the end users or restricted to the innovators only (Mannan & Haleem, 2017). Consequently, researchers have been focusing on the issue of innovation adoption with highly fragmented literature focused on social system variables (Risselada, Verhoef, & Bijmolt, 2014), personality variables (Hussain & Rashidi, 2015), financial variables (Reinhardt & Gurtner, 2015), branding factors (Moons & De Pelsmacker, 2016), marketing factors (Risselada et al, 2014), environmental variables (Wisdom, Chor, Hoagwood, & Horwitz, 2014) and innovation related variables to increase an organisation's competitiveness, market share, brand image, profitability, revenues and growth (Reinhardt & Gurtner, 2015).…”
Section: Innovation Adoptionmentioning
confidence: 99%