Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model

Sharma, Anshuman; Dwivedi, Rohita; Mariani, Marcello M.

doi:10.1016/j.techfore.2022.121731

Cited by 61 publications

(54 citation statements)

References 81 publications

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“…Intention is a very significant factor to be studied when exploring behavior as the former is believed to be very strong predictor of the latter (Sharma et al, 2021;Sharma et al, 2022aSharma et al, , 2022b. Theory of Reasoned Action determines the behavior of individuals on the basis of their intention (Fishbein & Ajzen, 1975;Ajzen & Fishbein, 1980).…”

Section: Purchase Intentionmentioning

confidence: 99%

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

Shamsi¹,

Narula²,

Sharma³

2022

JCCC

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Globalization as well as digitalization is changing not only the business formats but also the environmental scenario of this planet. It is quite imperative to move society towards sustainable consumption. As social networking sites are believed to be capable of influencing users’ perspectives, their role in creating sustainable consumption intentions must be explored. This research, thus, explores the impact of Environmental Awareness via Social Networking Sites (SNSs) and Environmental Concerns on Green Product Purchase Intention i.e. sustainable consumption intention. It also strives to uncover reasons for and against the green consumption of millennials. A total of 300 questionnaires were administered to students and young professionals of North Indian Tier-2 cities, out of which 281 were found to be complete and relevant for the study. The data analysis was done using the IBM SPSS Statistics v25 and IBM SPSS Amos v22 to explore the impact of Environmental Awareness via Social Media and Environmental Concerns on Green Product Purchase Intention. The results demonstrate that environmental concern as well as environmental awareness via SNSs have a significant impact on green product purchase intention. The study also highlights environmental sustainability (concern) and personal consciousness as reasons for green consumption and Unavailability is a reason against it regarding millennials. Moreover, the study suggests the tested variables to be considered for theory building or modification of existing ones like the Theory of Planned Behaviour, Technology Acceptance Model, etc.

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Section: Purchase Intentionmentioning

confidence: 99%

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

Shamsi¹,

Narula²,

Sharma³

2022

JCCC

Self Cite

View full text Add to dashboard Cite

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“…Second, we used the survey method, self-reported data, and a correlational design with inherent limitations that impose measurement error issues, social desirability bias, and a lack of causal conditions (Sharma et al, 2022a ). Multiple research approaches should be combined in future studies to produce highly robust results.…”

Section: Discussionmentioning

confidence: 99%

“…The hypotheses of this study were investigated using PLS-SEM and NCA, with PLS-SEM assessing the adequacy of the antecedent conditions and NCA and analyzing the necessity of the antecedent conditions (Farmaki et al, 2022 ; McLeay et al, 2022 ; Sharma et al, 2022a ). In combination with NCA, PLS-SEM facilitates the assessment of a model's necessary logic (Dul, 2016 ; Richter et al, 2020 ).…”

Section: Methodsmentioning

confidence: 99%

How negative anthropomorphic message framing and nostalgia enhance pro-environmental behaviors during the COVID-19 pandemic in China: An SEM-NCA approach

Zhou

Wang

2022

Front. Psychol.

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Although extensive research has been conducted on promoting pro-environmental behaviors among consumers, little is known about whether and how negative anthropomorphic message framing (NAMF) and nostalgia affect pro-environmental behavior. To provide a framework for explaining pro-environmental behavior, this study integrates protection motivation theory, the stimulus-organism-response model, and message framing. To create the model of the influences on pro-environmental behavior, NAMF was employed as the external stimulus; the sense of environmental responsibility, environmental empathy, perceived threat, and perceived vulnerability as the psychological and cognitive response factors; pro-environmental behavior as the final decision of consumers; and nostalgia as the moderating variable. An online questionnaire was distributed and 380 usable questionnaires were collected using convenience sampling and analyzed using two complementary approaches: partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA). PLS-SEM results showed that pro-environmental behavior was significantly affected by NAMF (β = 0.313, t-value = 5.583), environmental responsibility (β = 0.207, t-value = 3.994), and perceived threats (β = 0.252, t-value = 4.889). Meanwhile, an increase in nostalgia increased the effect of NAMF and environmental responsibility on pro-environmental behavior. The NCA results revealed that NAMF (d = 0.108, p < 0.001) and perceived threat (d = 0.209, p < 0.001) were key factors of pro-environmental behavior. In addition, for high level of pro-environmental behavior (>80%), NAMF (12.1%) and perceived threat (39.6%) are required. Finally, we offer several suggestions based on the results of our empirical research. For example, marketing and service offerings should be tailored to the needs of masses with different nostalgic tendencies to enhance their pro-environmental behaviors.

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“…Despite the increasing attention given in popular media, academic research in this domain has been quite limited. Online social media is used by millions of users every day across the world for a variety of reasons, including informal gossip and chats with family, business conversations, and product marketing (Błachnio et al, 2013;Sharma et al, 2022b). Similarly, the utilization of social media can also be seen as a tool for self-promotion (Moon et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

Predicting Selfie-Posting Behavior Through Self-Esteem, Narcissism and Exhibitionism Among Indian Young Youth

Ansari¹,

Azhar²

2022

JCCC

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The phenomenon of taking and sharing selfies on social networking sites (SNSs) has become pervasive in everyday life. This empirical study was carried out to investigate significant predictors of selfie-posting behavior. A web-based survey was conducted on social media users geographically located in Lucknow (India). A total of 1073 social media users participated in the survey. Structural Equation Modelling (SEM), an interdependence technique, was employed for the measurement and the structural relationship among the latent factors. The study confirmed that self-esteem and narcissism are significant predictors of selfie-posting behavior. However, exhibitionism is not a significant predictor of selfie-posting behavior. Moreover, self–esteem is also a significant predictor of narcissism. The findings of the present study underline that Facebook (26.3) per cent was a top platform for groupies selfie posting; similarly, WhatsApp (25.8) per cent was noted as the top platform for individual selfie posting.

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Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model

Cited by 61 publications

References 81 publications

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

How negative anthropomorphic message framing and nostalgia enhance pro-environmental behaviors during the COVID-19 pandemic in China: An SEM-NCA approach

Predicting Selfie-Posting Behavior Through Self-Esteem, Narcissism and Exhibitionism Among Indian Young Youth

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