Investigating the Effects of Relationship Quality on Organizational Commitment and Prosocial Behavior in Hotel Food &amp; Beverage Division

Lee, Yong Ki; Kwon, Yong Ju; Lee, Kyung Ah

doi:10.1080/12297119.2007.9707263

Cited by 5 publications

(2 citation statements)

References 71 publications

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“…When the needs of employees are satisfied, the employees are in turn more likely to satisfy the needs of external customers (Chung & Kim, 2003;Greene et al, 1994). The particular characteristic of organizational commitment among employees has been identified as an important variable in understanding the work behavior of employees in organizations (Lee, Kwon, & Lee, 2007). Therefore, for the benefit of both the organization and its employees, organizations must focus on cultivating organizational commitment among employees (Chelladurai, 1999).…”

Section: Introductionmentioning

confidence: 99%

The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers

Chiu

Cho

Won

2014

Journal of Global Scholars of Marketing Science

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The purpose of this study was to explore the relationships among internal marketing, job satisfaction, and organizational commitment of employees in the context of the sports service industry. All employees of public sports centers in Taipei City participated in this study, and the data (n ¼ 261) were subsequently analyzed. The results show that internal marketing has a positive influence on job satisfaction among employees, and that job satisfaction in turn has a positive influence on the organizational commitment of employees. Although a direct relationship between internal marketing and organizational commitment among employees was not found, a full mediation effect of job satisfaction between the factors was revealed. The findings of this study clarify the relationships and verify the mechanisms at work among internal marketing, job satisfaction, and organizational commitment of employees. Academically, the study fills the gap in sports management literature regarding the role of internal marketing for sports services. The study also provides practical implications for sports center managers to implement internal marketing in sports centers, and thereby provide better-quality service for customers.

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Section: Introductionmentioning

confidence: 99%

The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers

Chiu

Cho

Won

2014

Journal of Global Scholars of Marketing Science

View full text Add to dashboard Cite

show abstract

“…Using resoUl'ce-advantage theory of competition (herεaftεr， R-A theory) as an under1ying framework, the study develops a model that draws on the relationship marketing thε01γ (e.g., Lee, Kwon, and Lee 2007;Shin and Ma 2008), alliance theory (e.g., Wittmann, Hunt, and Arnett 2009), and international marl'eting theory (e.g., Lee and Lee 2005; Morgan, Kalεka， and Katsikεas 2004) to explain export-venture performance differences. R-A thεory maintains that competition is a disequilibrium provoking, nevεr εnding process (Hunt 2010).…”

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confidence: 99%