“…PM can reveal the overall product differences or it can be used in conjunction with other methods to determine which attributes are most important (Jervis & Drake, 2014). As such PM has also been paired with a wide variety of different sensory methodologies including trained panels (McKay, Bauer, Panzeri, & Buica, 2021), intensity ratings (Wilson, Brand, du Toit, & Buica, 2019), check‐all‐that‐apply (Hayward & McSweeney, 2020) and PM has been conducted based on hedonic product evaluation (Kim, Kim, & Chung, 2019). Furthermore, PM has been adapted to use to evaluate the nonsensory factors that may affect sensory and hedonic perception of items (Saldaña et al, 2020).…”