Investigating the interaction between organic and local foods in the Mediterranean: The Lebanese organic consumer’s perspective

Pugliese, Patrizia; Zanasi, Cesare; Atallah, Oussama; Rota, Cosimo

doi:10.1016/j.foodpol.2012.12.009

Cited by 45 publications

(43 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The latter, apart from the clear and effective communication of the organic message, might imply locality. Consumers have shown a strong preference for domestic organic production and labelling in several countries, and generally, particular emphasis is placed upon local products in the Mediterranean countries [70,[76][77][78][79][80]. Nevertheless, it is doubtful whether all of the information about the country of origin of any of the ingredients included in an organic food product could be incorporated into a label.…”

Section: Discussionmentioning

confidence: 99%

“…Yet, this is a challenging task given the "cognitive-missing" decision-making structure of consumers across many cultures and environmental conditions. Consumers have shown a strong preference for domestic organic production and labelling containing fonts and signal words from native languages in several countries [70,[76][77][78][79][80][81]. Consumers feel very familiar with their native fonts, and interpret the information displayed on local/native labels quickly and easily [28].…”

Section: Consumers' Attractiveness For a Label's Cuesmentioning

confidence: 99%

See 1 more Smart Citation

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

et al. 2017

View full text Add to dashboard Cite

Abstract:The "Euro-leaf" organic certification logo was adopted and made compulsory by the European Union (EU) a few years ago; the level of consumers' recognition of this logo has been explored. This paper provides important insights into the effectiveness of the logo in the Greek market. The "Euro-leaf" logo was compared with the two previous EU organic logos; i.e., the voluntary "Organic Farming" and the withdrawn "Bio". In total, 472 face-to-face interviews were conducted using actual presentations of five officially certified food products. The aim of this research was to investigate the consumers' willingness-to-buy (WTB), willingness-to-pay (WTP), and their preference towards each of the three logos used for the certification of organic products. Our analysis concludes that for the time being the new logo has failed to develop into a powerful instrument for affecting consumers' WTB and WTP. Furthermore, it was found to have been the least influential factor that determined their preferences. Design changes and improvements might be necessary in order to better communicate the organic food message.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Consumers' Attractiveness For a Label's Cuesmentioning

confidence: 99%

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

et al. 2017

View full text Add to dashboard Cite

show abstract

“…Bu durumda Erzurum Civil peyniri tüketim kararları üzerinde duyusal kalitenin görsel kaliteden daha büyük bir etkiye sahip olduğu analiz edilmiştir. Özellikle tüketim çalışmalarında gıda ürünlerinde duyusal kalitenin diğer kalite olgularından çok daha büyük bir önem arz ettiği, daha önce yapılmış çeşitli çalışmalarda ortaya konulmuştur (Topcu, 2012a;Pugliese et al, 2013;Almli et al, 2015;Topcu, 2015).…”

Section: Verilerin Istatistiksel Analizinde Uygulanan Yöntemlerunclassified

Marketing Tactic and Strategies Based on Consumption Preferences of Erzurum Civil Cheese with PGI

Topçu¹,

Baran²

2017

jist

View full text Add to dashboard Cite

ÖZET: Çalışmanın amacı, Erzurum'da ikamet eden tüketicilerin Erzurum Civil peynir tüketim tercihleri ve satın alma modellerine dayalı pazarlama taktik ve stratejilerini belirlemektir. Çalışmanın ana materyalini, 2015 yılında Erzurum ilinde ikamet eden ve Erzurum Civil peyniri tüketen 401 hane halkı ile yapılan anket çalışmasından elde edilen birincil veriler oluşturmuştur. Elde edilen verileri dikkate alarak; tüketicilerin satın alma kararı üzerinde etkili olan ana faktörleri belirlemek için Principal Component Analiz (PCA) ve tüketicilerin tüketim sıklıklarına göre kümeleleri oluşturmak için Two-step Cluster Analizi kullanılmıştır. Araştırma sonuçları; Erzurum Civil peyirini yoğun, ılımlı ve düşük düzeyde tüketen kullanıcıların tüketim tercihleri üzerinde sırasıyla; bölge orijinli jenerik ve yerel markalı gerçek ürün imajı altında doğrudan pazarlama yaklaşımlarının, orijin ve duyusal kalite ile temel fayda sunan yerel markalı ürünlerin ve son olarak görsel kaliteyi ön plana çıkaran genişletilmiş mamul karmalı yerel markalı ürünlerin büyük önem arz ettikleri belirlenmiştir.Anahtar Kelimeler: Erzurum Civil peyniri, PCA and kümeleme analizi, Tüketici tercihleri ABSTRACT: The aim of the study is to determine marketing tactic and strategies based on Erzurum Civil cheese consumption preferences and the purchase patterns of the consumers who reside in Erzurum. The main material of the study was created by the primary data obtained from a survey conducted on 401 households residing in Erzurum during 2015 and consuming Erzurum Civil cheese. Principal Component Analysis (PCA) and Two-step Cluster Analysis were used to determine the main factores impacting on the consumers' purchase decisions, and to segment homogenious clusters according to their purchase frequencies, respectively by considering the data obtained. The results of the study highlighted that the heavy, medium and light users accounting consumption preferences of Erzurum Civil cheese gave more appreciation to the actual product images which combine generic brand with PDO and local brand under direct marketing approaches, to local branded products exposing core benefit with the region of origin and sensory quality, and to local branded products with augmented product image reprenting visual quality attributes, respectively.

show abstract

“…Firstly, it must be taken into account that there is a change in consumer preferences towards local [121][122][123] and more sustainable [122,124] products. Moreover, the level of knowledge and awareness about organic products is really low in some countries and regions in Europe [119], leading to the fact that consumers find it hard to differentiate between organic, local, traditional, and sustainable [122,[125][126][127]. Additionally, one cannot assume that all consumers believe that all organic products are totally complying with the organic principles (many consumers may have not even heard about such principles) and that the organic principles match with the internal triggers and values of the consumers.…”

Section: Marketing Of Organic Products and Consumer's Behaviormentioning

confidence: 99%

Organic Livestock Farming — Challenges, Perspectives, and Strategies to Increase Its Contribution to the Agrifood System’s Sustainability — A Review

Escribano¹

2016

Organic Farming - A Promising Way of Food Production

View full text Add to dashboard Cite

The livestock sector is of great importance for the sustainability of rural economies and many ecosystems; however, it also has a high environmental impact. Due to the growing demand for animal products, there is a need to design new livestock production systems that allow the combination of food security and sustainability. Within this context, organic livestock may be a useful strategy to achieve such a pivotal goal. However, there is a lack of studies that integrate the existing knowledge, specifically in organic livestock, and integrating the main aspects implied in its practice (its externalities and challenges). The present work aims to fill this knowledge gap, providing strategies and insights that will help stakeholders and policy makers to improve the sustainability of both the organic sector itself and that of the whole food system.

show abstract

Investigating the interaction between organic and local foods in the Mediterranean: The Lebanese organic consumer’s perspective

Cited by 45 publications

References 15 publications

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

Marketing Tactic and Strategies Based on Consumption Preferences of Erzurum Civil Cheese with PGI

Organic Livestock Farming — Challenges, Perspectives, and Strategies to Increase Its Contribution to the Agrifood System’s Sustainability — A Review

Contact Info

Product

Resources

About