Investigating the purchase intention toward healthy drinks among Urban consumers in Malaysia

Lim, Chen-Chuen; Goh, Yen-Nee

doi:10.1080/15378020.2019.1603043

Cited by 10 publications

(13 citation statements)

References 49 publications

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“…Journal & Volume, 2020;Lim & Goh, 2019;H. Wang et al, 2021;Yasa et al, 2022) which has similar results showing that trust has a significant effect on attitude.Purwianti & Iman, 2023 …”

supporting

confidence: 58%

Analysis of Repurchase Intentions for Organic Products in Generation Y on Batam City

Purwianti,

Iman

2023

JSEA

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Healthy living has become one of people's choices in carrying out their lives for the better. There are many ways to live a healthy life, one of which is by consuming organic rice which is proven to have very high nutritional value. However, with so many benefits, the repurchase rate of organic rice is still relatively low. So, in this study, we will analyze how consumers in Batam City are interested in buying organic rice again. The population used in this study was Generation Y, aged between 27-42 years, totaling 384 samples. This study uses the variable perceived enjoyment as an independent variable which is rarely used by other researchers, mainly mediated by the attitude variable which can affect the dependent variable, namely repurchasing intention. As a development of attitude marketing management studies will be influenced by other independent variables such as health benefits, subjective norms, satisfaction, and trust. From the results of this study, the variables studied are important factors that can influence customers in making decisions to re-purchase organic rice by Generation Y in Batam City

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“…Journal & Volume, 2020;Lim & Goh, 2019;H. Wang et al, 2021;Yasa et al, 2022) which has similar results showing that trust has a significant effect on attitude.Purwianti & Iman, 2023 …”

supporting

confidence: 58%

Analysis of Repurchase Intentions for Organic Products in Generation Y on Batam City

Purwianti,

Iman

2023

JSEA

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“…Previous studies have established a strong association between consumers’ attitudes and their intention to consume healthy food ( 93–95 , 98–100 ). For instance, Roseman et al ( 101 ) highlight the importance of the connection between consumers’ attitudes toward food and their intention to buy it.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…This is mainly because societal trends toward healthier eating and increased individual responsibility for personal well-being have strongly impacted consumers’ choices to buy organic foods ( 90 , 109 ). For example, Lim and Goh ( 93 ) emphasized how social norms and the reference opinions of other individuals positively impact the consumer’s inclination toward purchasing healthy drinks. This finding highlights the relevance of considering social influences in formulating effective strategies to encourage the acquisition of organic products.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Chilón-Troncos,

García-Salirrosas,

Escobar-Farfán

et al. 2024

Front. Nutr.

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IntroductionThe willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market.MethodsThe research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach.ResultsThe results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF.ConclusionApplying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices.

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“…Purchase intention comprises repurchase intention. Similarly, the theory of planned behaviour is highly associated with purchase intention (Ajzen, 1991;Jing et al, 2019;Lim & Goh, 2019;Salem & Salem, 2018;Wang, et al, 2018;Zhang et al, 2018). Repurchase behaviour occurs after customers receiving experiential benefits from the same resellers (Patterson & Spreng, 1997;Nieto, Hernandez-Maestro & Munoz-Gallego, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia

Chong¹,

Tan²,

Mah

et al. 2020

IJFR

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Ergonomic footwear is a type of shoe specifically designed for consumers to treat foot problems. In accelerating concern on foot health nowadays, ergonomic footwear is introduced to fill the gap in the context of Malaysia. This study applied the Theory of Planned Behaviour and Expectancy-Value Theory to explore the consumers’ purchase intention toward ergonomic footwear. Targeted respondents were adults in Klang Valley, Malaysia aged from 21 years and above through judgmental sampling. A total of 221 responses were collected using a survey questionnaire from June to July 2018. This study found that utilitarian consumption, consumer perceived value and perceived trust have a significant positive relationship with the purchase intention. Meanwhile, the word-of-mouth shows the insignificant relationship between purchase intention. Word-of-mouth is unimportant might be due to contrary word-of-mouth spread by experienced customers, and perhaps the less tendency the consumers rely on word-of-mouth.

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Investigating the purchase intention toward healthy drinks among Urban consumers in Malaysia

Cited by 10 publications

References 49 publications

Analysis of Repurchase Intentions for Organic Products in Generation Y on Batam City

Analysis of Repurchase Intentions for Organic Products in Generation Y on Batam City

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia

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