Investigating the Role of Denial of Cognition, Capacity for Morality and Perception of Child-likeness in Infrahumanization

Chisango, Tadios

doi:10.1080/09718923.2012.11892984

Cited by 3 publications

(5 citation statements)

References 4 publications

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“…This stigma of the eternal childforever dependentrepresents to family members the embodiment of social exclusion and the likely future of the PDS. Unlike research which suggests that society has a romanticized view of PDS as eternally childlike and affectionate or as PDS as a positive experience in which they can even thrive (Chisango, 2012), we found in our research that the eternal child stigma resulted in social rejection and a degree of resentment towards PDS or resentment from adolescent siblings. Describing family photos one informant showed that, up to a certain age, PDS go everywhere with their families.…”

Section: Social Barriers To Inclusion: Family and Societycontrasting

confidence: 99%

“…First, we show that the consumption experiences of PDS and their families involve dealing with the stigma and vulnerability of PDS as an eternal childa person who is eternally dependent. In contrast to prior research which offers a romanticized view of society perceiving PDS as childlike and affectionate (Chisango, 2012), our research shows the consumption challenges they face regarding product choice, service availability, in-store staff service, and from the stigmatizing behavior of fellow consumers. Second, it is the first study to examine consumption experiences by interviewing PDS themselves as well as their families regarding retail products and educational services.…”

Section: Introductioncontrasting

confidence: 99%

“…We demonstrate that the consumption experiences for PDS and their families involves negotiating the eternal child stigma of a person seen as perpetually childlike, dependent and incapable of making autonomous decisions. In contrast to research that offers a romanticized view of how society perceives PDS as childlike and affectionate (Chisango, 2012), our research highlights a range of consumption challenges regarding product choice, service availability, in-store employee service, and the stigmatizing behavior of fellow consumers. Far from a benign sentimental attitude, our research shows that PDS consumers can elicit negative responses from other consumers especially when an upward social comparison occurs from a typically developed consumer to a PDS.…”

Section: Theoretical Implicationsmentioning

confidence: 61%

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“Welcome to Holland!” People with Down syndrome as vulnerable consumers

Faria

Casotti

2019

EJM

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Purpose Consumers with Down syndrome are present in all countries, but there has been little marketing research examining their consumption experiences. The purpose of this exploratory investigation is the analysis of the consumption meanings and practices of Down syndrome adults from their own point of view and from their families’ perspectives. Design/methodology/approach Data was drawn from 44 narratives interviews that included families'stories, description of album photos and projective techniques. Findings The research shows from the families’ perspectives how barriers to consumption prevent Down syndrome adults from becoming agentic consumers. The findings reveal the “labels” associated with the vulnerability of people with Down syndrome and their families in their market experiences. Research limitations/implications Research is limited to a single country and location and is focused on a specific group of overlooked consumers. We encourage the expansion of the research to a wider group and different locations. Practical implications The research identifies barriers to social inclusion that can support public policy and marketing manangement that contribute to a more humanistic marketing. Originality/value The research presents narratives of adults with Down syndrome, their mothers and siblings. The findings contribute to a comprehension about the welfare of this traditionally neglected, vulnerable group of consumers, which is useful for consumers, Down syndrome people and their families, marketing managers and public policymakers.

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Section: Social Barriers To Inclusion: Family and Societycontrasting

confidence: 99%

Section: Introductioncontrasting

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 61%

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“Welcome to Holland!” People with Down syndrome as vulnerable consumers

Faria

Casotti

2019

EJM

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“…Theoretical frameworks that might be considered when researching marginalized groups on social media and UGC are those offered by social and behavioral sciences that have at length studied how some groups can be easy victims of infra‐humanization and essentialization . While infra‐humanization can be defined as the perception of the superiority of one group over another, essentialization can be defined as the perception of a specific group as “naturally” lacking certain characteristics such as “intelligence, language and sentiments” (Chisango, 2012, 72). Sociological research on infra‐humanization and essentialization has identified issues of benevolent prejudice and paternalistic stereotypes .…”

Section: Contribution Of This Studymentioning

confidence: 99%

“…Social marketing research has started to tackle stereotypes around Down syndrome, although not systematically, by problematizing romanticized portrayals of people with Down syndrome as consumers. Although never directly using terms such as stereotypization and prejudicial representation, existing research in this field has assessed the characterization of people with Down syndrome as eternal children that are affectionate but also “everlastingly dependent” (Chisango, 2012; Dias de Faria & Moreira Casotti, 2019, 2260). Research has also identified an emerging narrative in the ways in which people with Down syndrome are portrayed in pictures.…”

Section: Contribution Of This Studymentioning

confidence: 99%

Social media analytics for nonprofit marketing: #Downsyndrome on Twitter and Instagram

Bernardi

Alhamdan

2022

Journal of Philanthropy and Marketing

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Introduction: Social media listening and monitoring of user-generated content (UGC) in commercial marketing is central to measuring social media users' perceptions of a brand or company. Applications of social media analytics (SMA) have become common practice in marketing and are employed to predict consumer behavior. However, critical reflections on SMA applications to nonprofit marketing are lacking, despite the increased usage of SMA by nonprofit organizations. Objective: The article proposes to apply SMA to analyze UGC and identify how computational methodologies can help bolster strategic communication for nonprofit organizations and drive marketing strategy. Methodology: The article presents results from a 2-year (October 2017-January 2020) social media monitoring of the hashtag #DownSyndrome on Twitter and Instagram. SMA tools will be used. Specifically, sentiment analysis and topic modeling are employed to analyze tweets and Instagram posts, while image classification is used to analyze Instagram images. Findings: The results highlight a strong stereotypical characterization of people with Down syndrome in content that is generated by social media users and identify possibilities and challenges ahead of nonprofit organizations pushing specific agendas. Originality and Contribution: This study is the first to offer a review of SMA, apply them to a nonprofit context and reflect on aspects of representation and stereotypization through them. It ultimately proposes to support nonprofit and voluntary marketing research and practice by integrating UGC research and computational techniques into the broader discussion of ethical content strategy in social media nonprofit marketing.

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Perceiving mixed valence emotions reduces intergroup dehumanisation

Prati

Giner‐Sorolla

2017

Cognition and Emotion

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To deny others' humanity is one of the most heinous forms of intergroup prejudice. Given evidence that perceiving various forms of complexity in outgroup members reduces intergroup prejudice, we investigated across three experiments whether the novel dimension of emotional complexity, or outgroup members' joint experience of mixed-valence emotions, would also reduce their dehumanisation. Experiment 1 found that perceiving fictitious aliens' experience of the same primary emotions (e.g. sadness) presented in mixed vs. non-mixed valence pairs led to reduced prejudice via attenuated dehumanisation, i.e. attribution of uniquely human emotions. Experiment 2 confirmed these results, using an unfamiliar real-world group as an outgroup target. Experiment 3 used a familiar outgroup and found generally similar effects, reducing social distance through reduced dehumanisation. These processes suggest that an alternate route to reduced dehumanising of outgroups might involve presenting mixed valence emotions.

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Investigating the Role of Denial of Cognition, Capacity for Morality and Perception of Child-likeness in Infrahumanization

Cited by 3 publications

References 4 publications

“Welcome to Holland!” People with Down syndrome as vulnerable consumers

“Welcome to Holland!” People with Down syndrome as vulnerable consumers

Social media analytics for nonprofit marketing: #Downsyndrome on Twitter and Instagram

Perceiving mixed valence emotions reduces intergroup dehumanisation

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