2022
DOI: 10.1016/j.paid.2021.111352
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Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists, and power distance

Abstract: Consumers' compliance with recommended behavior during the COVID-19 pandemic helps contain the spread of the virus and positively impacts marketplace outcomes. This study investigates the effect of consumers' tolerance of uncertainty on COVID-19 concern, compliance with recommended behavior, and panic buying intentions, across four countries (Germany and USA with a low power distance index; India and The Philippines with a high power distance index; N = 1272). We test the moderating role… Show more

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Cited by 24 publications
(20 citation statements)
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“…However, this research differs from others; for example, Huynh (2020) [69] found that a country with a higher uncertainty avoidance index from the Hofstede (2001) dimension made people strictly follow the rules by avoiding gathering in public areas or strictly complying with swift quarantine measures and effective containment of COVID-19 cases (Kumar, 2021) [70]. Countries with high levels of uncertainty avoidance have the ability to control the spread of the epidemic better than a country with low levels of uncertainty avoidance because people have more "tolerance" (Mattaa et al, 2021) [71].…”
Section: -Discussionmentioning
confidence: 99%
“…However, this research differs from others; for example, Huynh (2020) [69] found that a country with a higher uncertainty avoidance index from the Hofstede (2001) dimension made people strictly follow the rules by avoiding gathering in public areas or strictly complying with swift quarantine measures and effective containment of COVID-19 cases (Kumar, 2021) [70]. Countries with high levels of uncertainty avoidance have the ability to control the spread of the epidemic better than a country with low levels of uncertainty avoidance because people have more "tolerance" (Mattaa et al, 2021) [71].…”
Section: -Discussionmentioning
confidence: 99%
“…Subscribing to the values of power distance means that individuals are willing to acknowledge the role of the government and willingly comply with many tough measures instituted amidst the pandemic such as protracted lockdowns [7]. In another recent study [53], the moderating role of power distance was studied among consumers in relation to compliance with expected behaviors during the pandemic such as mask wearing. Results indicate that when countries have high power distance, along with other intervening factors, it can lead to greater compliance with expected behaviors.…”
Section: Covid-19 and The Cultural Norm Of Power Distancementioning
confidence: 99%
“…Trust can strengthen relationships even in uncertain conditions. For example, when a crisis occurs, individuals who believe in positive impact on the knowledge transfer will be more willing to obey and follow [72]. In times of crisis, trust can play an essential role by strengthening the relationship between the giver of information and the recipient of the information in exchanging knowledge, thereby leading to innovation.…”
Section: Trust As Moderating Effectmentioning
confidence: 99%