The ash blockage of the rotary air preheater is a serious problem of the coal-fired boiler that urgently needs to be solved, which is caused by the adhesive deposition of ammonium bisulfate (ABS) and the fly ash. A comprehensive experimental study was performed to investigate the adhesive ash deposition characteristics based on an experimental platform established. The influences of the gas temperature, the gas velocity, the mass ratio of the ABS to the fly ash (R), and the ash particle size on the ash deposition characteristics were mainly analyzed and discussed under different conditions. The experimental results indicate that the liquid ABS is the root cause of the ash particles adhering to the heat transfer elements of the air preheater. The experimental results indicate that when the gas temperature is in the range of 420–493 K, the ABS ash deposition intensity and the ABS adhesion rate both increase with the increase in the gas temperature. When it is 493 K, the ABS adhesion rates of the corrugated plate and the positioning plate both reach maximum values, which are 31.7% and 27.9%, respectively. With the decrease in gas velocity, the total ash deposition intensity, the ABS ash deposition intensity, the ABS adhesion rate, and the growth rate of the ABS adhesion all increase. The content of ABS in the fly ash is also an important factor. When R rises, the ash deposition intensity and the ABS adhesion rate increase significantly. The particle size of the fly ash has little influence on the total ash deposition intensity, but has a great influence on the ABS ash deposition intensity and the ABS adhesion rate. With the increase in the particle size in the range of 30.8–100 μm, the ABS ash deposition intensity decreases by nearly 50%, and the ABS adhesion rates of plates A and B decrease by about 43.9% and 49.6%, respectively. According to the study results, some effective measures can be taken to solve the ash blocking problem of the rotary air preheater, including using the steam air heater, optimizing the operation parameters of the soot blower, and inhibiting ABS formation.