Investigation of Mall Atmosphere in Experiential Shopping During Holiday Season: A case of Malaysian Shopping Malls

Ong, Derek Lai Teik; Gan, Hao; Juniaty, Iva; Jhet, Joseanne; Rick, Ling; Gullantheivello, Subashini

doi:10.21102/irbrp.2015.03.111.09

Cited by 4 publications

(5 citation statements)

References 27 publications

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“…This finding are consistent with previous research [5,42,49,55,56,57] which highlights the pivotal importance of mood in a crowded setting. Infusion of music to calm the individual, spatial design alteration, stimulants to reduce temperature are recommendation to enhance mood in diverse setting according to previous research.…”

Section: Structural Modelsupporting

confidence: 93%

“…Hui and Bateson [51] found that as crowding levels increase, the pleasantness of a shopping experience diminishes. The mood of shoppers in a crowd improved with the provision of music and cultural decoration [57]. Among Malaysian shoppers, there is a communication need to convey inquiries between customer and store staff, which rapidly increase sales output during festive events.…”

Section: Moodmentioning

confidence: 99%

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Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

Alsolami¹,

Embi²,

Enegbuma³

2018

IJET

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African pilgrimage to the Mecca date back to the early years of Islam through the Sahara desert. The perception of this group of pilgrims as they embark on the sacred Mina prayer rituals directly translates to how they perceived crowding in Mina. Hajj rituals are carried out at Mina for a minimum of three days. The optimum provision and continuous improvements of the facilities for pilgrims determines how this group reacts to the crowded environment which invariably affects their psychology. This paper assesses the impacts of personal factors (control, expectation, mood and sociability) and social factors (interpersonal similarity, provision of information and activities) on crowding levels perception among pilgrim groups from African origins. A self-administered survey instrument was used in the collection of data from the African origin Hajj group totaling 156 in number. Data analysis was carried out utilizing SPSS on the descriptive data and AMOS for multivariate Structural Equation Modeling (SEM). The survey instruments internal consistency, sample adequacy KaiserMeyer-Olkin measure and exploratory factor analysis (EFA) found that the validity was within acceptable thresholds. The pilgrim groups from African origins measurement model revealed that sociability and interpersonal similarity had the highest correlation while level of perceived crowing and activities had the lowest correlation. Furthermore, for personal factors, sociability had the highest inverse impact and for social factors, interpersonal similarity. The authorities formulating policies to managing crowd levels and perception will invariably be affected by adapting these research findings to improve the Hajj experience. Subsequently, assessing several other factors, which effect Hajj pilgrims such as physical factors, provides an avenue for future research.

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Section: Structural Modelsupporting

confidence: 93%

Section: Moodmentioning

confidence: 99%

Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

Alsolami¹,

Embi²,

Enegbuma³

2018

IJET

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“…Mattila and Wirtz (2001)argue that the color combination of ceilings, walls, carpets, and overall decoration can affect the atmosphere of the store. Mall environment or store environment that is precisely designed in accordance with the target market and a well-adjusted consumer character adjustment will create a conducive situation for shopping, including when consumers shop at the mall (Khare, 2011;Rick et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

How Does the Store (Mall) Environment and Money Availability Affect Consumer Impulse Buying Behavior at Surabaya City of Tomorrow Shopping Center?

Hendra

Kaihatu

2019

JRMB

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This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

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“…Confirming that shoppers' behaviour can be further enhanced towards malls, Ong, Gan, Juniaty, Wong, and Ling (2015) suggested that there are significant positive relationships between interior setting, music, and employee engagement with consumer behaviour. Accordingly, retailers must strive to identify the preferences of buyers and accommodate the same in mall environment to enhance psychological perception.…”

Section: Shopping Experience: Antecedent Factorsmentioning

confidence: 92%

Clustering Shoppers by Mall Experience for Emerging Indian City

Prashar¹,

Gupta²,

Singh³

et al. 2016

AAMJ

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Investigation of Mall Atmosphere in Experiential Shopping During Holiday Season: A case of Malaysian Shopping Malls

Cited by 4 publications

References 27 publications

Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

How Does the Store (Mall) Environment and Money Availability Affect Consumer Impulse Buying Behavior at Surabaya City of Tomorrow Shopping Center?

Clustering Shoppers by Mall Experience for Emerging Indian City

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