2021
DOI: 10.54099/aijbs.v1i1.1
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Investigation of Purchase Decisions Based on Product Features offered

Abstract: This study aims to determine the relationship between the influence of the product in terms of product form, product quality, product type, product utilization, and product durability. This research is a quantitative study where the research data processing uses SPSS 26. Found a low average value on information search indicators and post purchase behaviour, while the highest average value is found in the needs recognition indicator. In the product variable, the lowest average indicator is in the product form, … Show more

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Cited by 19 publications
(19 citation statements)
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“…A good understanding of the company's work plan can help the company in achieving its goals. The higher the level of individual knowledge, the higher the individual performance in the company (Agusra, Febrina, Lussianda, & Susanti, 2021;Iskamto, 2020Iskamto, , 2021a. Skills,Is the ability to show a system or sequence of behavior that is functionally related to the achievement of performance goals consisting of skills related to a person's ability to complete technical work.…”
Section: Teacher Competency Indicatormentioning
confidence: 99%
“…A good understanding of the company's work plan can help the company in achieving its goals. The higher the level of individual knowledge, the higher the individual performance in the company (Agusra, Febrina, Lussianda, & Susanti, 2021;Iskamto, 2020Iskamto, , 2021a. Skills,Is the ability to show a system or sequence of behavior that is functionally related to the achievement of performance goals consisting of skills related to a person's ability to complete technical work.…”
Section: Teacher Competency Indicatormentioning
confidence: 99%
“…Ultimately, this is not sufficient to guide the long-term performance of MSMEs. To improve the performance and sustainability of MSMEs in the long term, it is necessary to take the following strategic steps: expanding the knowledge of MSME stakeholders about financial management and accountability (Basriani, Susanti, Zainal, & Sofyan, 2021;Iskamto, 2020Iskamto, , 2021Iskamto, Ghazali, & Afthanorhan, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…Online shopping has become a global event and has become a part of our daily lives. This is because the internet network is not limited by space and time, the products offered are many and varied (Deviana et al, 2021;Htet, 2021;Iskamto, 2021;Masyhuri, 2022).…”
Section: Introductionmentioning
confidence: 99%