Proceedings of the 10th ACM Conference on Web Science 2019
DOI: 10.1145/3292522.3326037
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Investor Retention in Equity Crowdfunding

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Cited by 3 publications
(6 citation statements)
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“…Regarding H1a, we used ProfitLanguageRatio, measured as experienced profit language, to denote the ratio of profitability keywords in the last loan's description, which is provided by the project initiators . Some previous studies have found that the last project description affects the next lending or investment in the context of crowdfunding (Zakhlebin and Horv at, 2019;Zhao et al, 2020). Specifically, the keywords related to external profitability in the loan description are accompanied by the possibility of receiving a return (Berns et al, 2020;Zhang and Chen, 2019).…”
Section: Methodsmentioning
confidence: 99%
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“…Regarding H1a, we used ProfitLanguageRatio, measured as experienced profit language, to denote the ratio of profitability keywords in the last loan's description, which is provided by the project initiators . Some previous studies have found that the last project description affects the next lending or investment in the context of crowdfunding (Zakhlebin and Horv at, 2019;Zhao et al, 2020). Specifically, the keywords related to external profitability in the loan description are accompanied by the possibility of receiving a return (Berns et al, 2020;Zhang and Chen, 2019).…”
Section: Methodsmentioning
confidence: 99%
“…In contrast, an expired loan is a negative feedback in identifying outstanding projects, weakening the lender's psychological need and competence (Vallerand and Reid, 1984), which indicates that the lender cannot be competent in this kind of prosocial activity (Chen and Jang, 2010). Previous studies have found that investors who tend to quit have a lower success rate in their investment than those who have a continuous investment (Liao et al, 2017;Zakhlebin and Horv at, 2019). Particularly, we find that the repayment rates for a few online prosocial lending platforms are over 94%, such as Kiva and Rang De (Ravishankar, 2021), indicating that the funded lending experience can make a bigger impact on the lender's retention decision.…”
Section: Inviteementioning
confidence: 99%
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