A s s T R A C X The binding of [SH]ouabain to the serosal side was studied in a chambered preparation of frog skin, free of connective tissue, while the short circuit (I~) was concurrently monitored. Both ouabain binding and 1~ inhibition proceeded as hyperbolic functions of time. A plot of the number of ouabain molecules bound vs. the corresponding values of Iae inhibition (percent) yielded a straight line, yet showed that one-third of the binding occurred before any inhibition of Ise. Upon separation of the skins into two groups based upon initial Ise(l~l)-high, >20 /~A/cm 2 and low, <10 /~A/cm 2, we observed two distinct populations. The high I~t skins bound very little ouabain before inhibition of lsc whereas low Isel skins bound one-half of the total number of sites before exhibiting any inhibition ofl~. These observations strongly suggest that (a) the Na,K-ATPase is directly involved in the generation of Ise, and (b) at low Ise, inhibition of some pumps by ouabain causes a "recruitment" of other pumps to increase their turnover rate and maintain Ise relatively unaffected. In addition, the binding of ouabain also displayed various characteristics that were consistent with known properties of the Na,K-ATPase: (a) increased intracellular K/Na concentrations, whether achieved through the addition of amiloride or removal of Na from the outside medium, led to a significant decrease in ouabain binding rate relative to paired controls; and (b) ouabain binding, either with normal or decreased intracellular Na, was significantly reduced in the presence of elevated K in the serosal bathing medium. Finally, the number of ouabain molecules bound to the frog skins was not correlated with their initial Ise values, indicating that the spontaneous skin-to-skin variation in lae was not related to the number of functional pump sites but, rather, to their turnover rate.