Proton transfer represents one of the most fundamental processes involved in chemical reactions as well as in living systems [1]. Vast numbers of scientists have been participating in relevant research, leading to thousands upon thousands of publications and numerous books on the topic. Accordingly, various types of proton transfer reaction, depending on, for example, the reaction in the ground or excited state, adiabatic versus non-adiabatic, strong and weak hydrogen bonding, acidity (proton donor) and basicity (proton acceptor), have been identified [2][3][4][5][6][7][8]. At this time, proton transfer reactions seem to have the potential for unlimited extensions and aspects in terms of fundamentals and applications. Thus, to cover the broad spectrum of proton transfer research within a limited number of pages seems to be an unachievable task. Rather than trying to achieve the impossible, this chapter focuses mainly on areas related to excited-state proton transfer (ESPT) [9] with pre-existing intramolecular hydrogen bonds. Under this constraint, the photoinduced process involving excited-state proton dissociation and/or protonation in bulk solvents or clusters, also a currently active topic that has received considerable attention [10][11][12][13][14], unfortunately cannot be addressed in this chapter.One particular focus of this chapter is bifunctional molecules possessing a proton donor group and a proton acceptor group, such that ESPT takes place via self-associated hydrogen-bonded (HB) dimers and/or solvent bridge relay. In spite of numerous explorations and elegant research on guest-molecule-assisted ESPT reactions, the results of which have provided great insight into the fundamentals as well as perspectives in applications,