Ireland’s Image as a Tourism Destination in France: Attribute Importance and Performance

Abstract

Ireland is highly dependent on tourism as an employment and revenue generator. Recent trends, however, suggest that visitors from France, one of Ireland’s key source markets, may have peaked. Tourism images are critical to the success of any destination, particularly because of how they affect the level of satisfaction with the tourist experience. Ireland is frequently acknowledged as a successfully branded and marketed tourism destination. Nonetheless, few image studies to date have focused specifically on Ireland, and none has analyzed the image of Ireland as a tourism destination in France. The aim of this study, therefore, was to redress this knowledge deficit. A questionnaire was used to examine the importance of certain destination attributes for French tourists and to determine how French visitors rate Ireland’s performance with respect to these attributes pre- and postvisitation. This information was subsequently incorporated into an importance-performance analysis grid.

Factors Affecting Foreign Tourist’s Word-Of-Mouth toward Ho Chi Minh City-A Mediation Analysis of Destination Image

“…These factors are listed as their positive B values descend, representing for positive significant effect on tourists' word-of-mouth. The result is consistent with many antecedent studies such as [30], [41], [64]- [66]. On the other hand, negative attributes are also proven to have negative significant effect on tourists' word-of-mouth with negative B value.…”

“…According to [22]- [26], Destination Image is an essential factor for tourist place and better image of the destination brings more tourist towards the places and give competitive advantage from competitors. Positive destination image place an important role to choose the tourist destination and enhance chance to visit any favorite destination place.…”

An analysis of terminology use in place branding

“…The complexity of identifying a single destination, however, is complicated by the fact that a destination may include several towns, cities or municipalities, other government provinces or even an island archipelago may be the entire country; place branding, travel, tourism and brand management literature provide ample evidence of the forgoing Bramwell and Rawding, 1996 ;Wilson et al ., 2001 ;O ' Leary and Deegan, 2005 ;Baloglu and McCleary, 1999 ;Kerr, 2006 ). Decorously, the form of geographical entity does not limit the scope of destination branding provided a direct association with tourism is established, although it has been noted that destination branding has been confl ated with nation branding ( Anholt, 2005 ).…”

An importance-performance analysis of destination competitiveness factors: case of Jablanica district in Serbia

“…matrix to assess the competitive position of a product, service, company or tourism destination, and to formulate appropriate strategies for achieving a competitive advantage over their competitors (Deng, 2007;Dwyer, Cvelbar Kneţević, Edwards, & Mihalič, 2012;Enright & Newton, 2004;Guizzardi & Stacchini, 2017;Hudson, Hudson, & Miller, 2004;Sever, 2015;Taplin, 2012). This analysis has achieved great popularity among researchers in the field of tourism, hospitality and services, and they have adopted this approach in studies of the image of tourism destinations, (Lee & Lee, 2009;O'Leary & Deegan, 2005); destination policy (Evans & Chon, 1989); market positioning of destination (Pike & Ryan, 2004); hotel and accommodation services (Blešić et al, 2014;Chen & Chen, 2014); resorts and outdoor recreation (Hudson & Shephard, 1998); tourist services (Zhang & Chow, 2004), international congresses and conventions (Breiter & Milman, 2006); restaurant services (Keyt, Yavas, & Riecken, 1994); sustainable development and environmental protection (Boley, McGehee, & Hammett, 2017;Tonge & Moore, 2007); destination competitiveness (Enright & Newton, 2004); comparative advantage of destinations (Dwyer, Dragićević, Armenski, Mihaliĉ, & Knežević-Cvelbar, 2014).…”