Irish consumer acceptance of a hypothetical second-generation GM yogurt product

O’Connor, Elaine; Cowan, Cathal; Williams, Gwilym A.; O'Connell, John J.; Boland, M.P.

doi:10.1016/j.foodqual.2005.05.003

Cited by 43 publications

(34 citation statements)

References 10 publications

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“…We have considered, as the literature points out, that responses range from agree to disagree going through some uncertainty threshold (Gaskell et al, 2004;Gaskell et al, 2006 andO'Connor et al, 2006). Therefore, "don't know" answers are classified as "undecided or indifference" which are accordingly placed somewhere between acceptance and rejection (Costa-Font & Mossialos, 2007).…”

Section: Methodsmentioning

confidence: 99%

Structural equation modelling of consumer acceptance of genetically modified (GM) food in the Mediterranean Europe: A cross country study

Costa‐Font

Gil

2009

Food Quality and Preference

151

110

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There is some agreement in the food policy literature in that inception of genetic modification (GM) techniques in food production conveys both opportunities an risks which are found to differ across heterogeneous populations. One of the major limitations of previous research on perceptions of risk lies in taking into account food values and trust in information sources in a way that causality is accounted for. This paper contributes to the literature by examining the behavioural process that drives individual's perceptions to GM food using an empirical choice methodology that corrects for endogeneity in decision making relationships, namely Structural EquationModelling. We undertake an empirical application in three specific Mediterranean countries, namely Spain, Italy and Greece. Our first major finding indicates that public attitudes toward GM food are being formed from a reasoning mechanism that departs from trust in science and in public authorities, ultimately determining consumer's final purchasing decisions. Our second important finding suggests marked differences in the reasoning mechanism that lead to the acceptance of GM food in the three countries examined.

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Section: Methodsmentioning

confidence: 99%

Structural equation modelling of consumer acceptance of genetically modified (GM) food in the Mediterranean Europe: A cross country study

Costa‐Font

Gil

2009

Food Quality and Preference

151

110

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“…At recruitment, no mention was made of GM or biotechnology in an effort to reduce bias 15 . Participants were recruited by a market research company, following recruitment criteria specified above, from their consumer database.…”

Section: Participantsmentioning

confidence: 99%

Predictors of Australian consumers’ intentions to consume conventional and novel sources of long-chain omega-3 fatty acids

Cox

Evans

Lease

2008

Public Health Nutr.

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Objectives: To elicit predictors of variation in likelihood to purchase foods rich in long-chain omega-3 fatty acids. Design, setting and subjects: Responses from a community sample (n 5 220) were elicited using a computer-administered questionnaire based on an adaptation of Protection Motivation Theory including measures of perceived risk and vulnerability to coronary heart disease (CHD). Other measures included health status, body mass index (BMI), perceived risk/benefits of novel technologies and sociodemographics. Descriptions of model products were presented, including farmed fish fed fishmeal (FFFF); farmed fish fed genetically modified (GM) oilseed (FFFGM); bread, milk and supplements containing fish oil (SFO) or GM oilseed. It was hypothesised that perceived vulnerability to CHD would enhance acceptance of GM products (H1). Furthermore, information describing the benefits of LCO3FA, limitations to fish supply and potential alternatives was given to a treatment group (50%) and hypothesised to have a positive effect on the acceptance of GM products (H2). Results: No evidence was found to support H1 or H2. FFFF was most likely to be purchased (P , 0.01), followed by SFO and FFFGM. Multivariate regression analysis identified significant (P , 0.05) predictors (standardised b) for likelihood to purchase FFFF: self-efficacy 0.56; behaviour (product) efficacy 0.19; belief that fishmeal is unnatural 20.14 (R 2 5 0.44) and for FFFGM: self-efficacy 0.65; perceived severity of CHD 0.15; BMI 20.13; significant other has/had arthritis 0.11; belief that GM oilseed is unnatural 0.11 (R 2 5 0.49). Conclusions: Self-efficacy (confidence to consume) was the most important predictor of likelihood to purchase all products.

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“…al., 2007;Topcu et al, 2009), pasteurized milk (Topcu, 2006), soft drink (Enneking et al, 2007); liquate oil and yogurt (O'Connor et al, 2006;Haddad et al, 2007).…”

Section: Statistical Methods Used For Integrated Marketing Tacticsmentioning

confidence: 99%

Integrated Marketing Approach as a Rural Development Tool

Topçu¹

2012

Rural Development - Contemporary Issues and Practices

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Irish consumer acceptance of a hypothetical second-generation GM yogurt product

Cited by 43 publications

References 10 publications

Structural equation modelling of consumer acceptance of genetically modified (GM) food in the Mediterranean Europe: A cross country study

Structural equation modelling of consumer acceptance of genetically modified (GM) food in the Mediterranean Europe: A cross country study

Predictors of Australian consumers’ intentions to consume conventional and novel sources of long-chain omega-3 fatty acids

Integrated Marketing Approach as a Rural Development Tool

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