Is Sharenting Apart From Bullying?

Abstract

Pictures, videos, and written information about children have become overwhelmed by digital content on many social media platforms. This phenomenon is known as sharenting. Attitude and trust have been identified as two variables that predict parents sharing behaviour in social media. Results from a survey among 303 parents across Malaysia indicated that attitude and trust are good predictors of parents' sharenting behaviour on social media among Malaysian parents. By applying the theory of reasoned action, this study concludes that parents in Malaysia are willing to disclose much information about their children when they believe there is nothing wrong with sharing that information, especially when they feel proud of their children's achievements. In addition, parents also highly trust that social media users might not misuse information that they share, and they believe the law would protect the information from being abused by users.