The purpose of this research is to study consumer attitude towards mobile advertising in Malaysia, and whether this attitude results in the intention to purchase the products or services advertised. This article reports on the results, based on factors such as entertainment, informativeness, irritation and credibility, which the research framework derives from Ducoffe (1996, Advertising value and advertising on the Web, Journal of Advertising Research, 36(5), 21–35) and Mackenzie (1989, An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context, Journal of Marketing, 53(4), 48–65). Attitudes towards behaviours, and subjective norms, based on the research by Ajzen (1991, The theory of planned behaviour, Organizational Behaviour & Human Decision Processes, 50(2), 179–211), are included in understanding consumer intention. A survey is conducted on 150 respondents, and the partial least squares analysis is used to determine the antecedents of mobile advertising that lead to consumer acceptance of mobile advertising, and the resulting intention to purchase. Results show that the advertising message content has the largest impact on attitude in advertising that is done via mobile phone. Attitudes towards mobile advertising are linked to the intention to purchase the product or services advertised. The main implication of the study shows that marketing managers should focus their marketing communication on mobile advertising, and increasing the attractiveness of this form of advertising, so as to reflect consumers’ intention to purchase. This study opens a new channel of communication for multiple unexamined matters concerning the mobile advertising industry. Based on the results, a number of recommendations are proposed and suggestions for future studies are made.

News media allows audiences to be selective in determining both their news sources and type of news stories they read. This study examined factors influencing selective exposure to the online editions of two mainstream Malaysian newspapers, Berita Harian and Utusan Malaysia. Using selective exposure theory as the theoretical lens, this study compared both newspapers in terms of their audiences’ level of surveillance motivation, and how audiences rate the newspapers’ websites with respect to usability and attractiveness. This study used a within-subject experimental research design that exposed 51 subjects to both Berita Harian and Utusan Malaysia online newspapers. The results of the experiment indicate that Berita Harian and Utusan Malaysia online were significantly different in terms of website usability; however, no significant differences were found in terms of surveillance motivation or website attractiveness between the two newspapers. Further analysis indicate that the only significant predictor of selective exposure was website usability. This study highlights the importance of website usability for online newspapers wanting to harness audience selectivity.

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Attachment theory argues that attachment styles developed during infancy and childhood will be relatively enduring and continue during adulthood. While research on adult attachment has been mounting in the past, less is known on the enduring effect of attachment styles with mother, father, and their peer or peers during childhood on adult romantic attachment styles. Past research in fact have obtained mixed findings on the stability of attachment styles from childhood to adulthood, especially in the context of Malaysian setting. In order to explore the stability of attachment styles from childhood to adulthood, a survey among 400 married individuals was conducted and partial least squares was employed for data analysis. The application of attachment theory in this study was established via two dimensions of anxiety and avoidance. The result indicated that respondents who exhibited high levels of anxiety and high levels of avoidance with mother, father, and their peers would display the same attachment styles with their romantic partners or spouses during adulthood. The findings provide conclusive evidence on the continuity and stability of attachment styles with stronger and enduring bonds observed for peer-adult attachment.

Textile effluent accounts for 22% of the total industrial wastewater produced in Malaysia. Due to their ubiquitous use in organic dyes, inefficiently treated textile wastewaters pose environmental and health hazards. Colour, chemical oxygen demand, biochemical oxygen demand, toxic metals and microbes are the commonly targeted water quality parameters in untreated textile fluids. Furthermore, their non-biodegradability and high colour intensity may reduce aquatic diversity by blocking the sunlight. Recently, physical treatment, principally adsorption, has been conducted. Dolomite has additional features, such as performing as a heavy metal and microbe remover. This study employed dolomite for treating textile dye wastewater from a commercial textile manufacturer and synthetic effluent containing methyl orange. Different sizes of dolomite were activated at different temperatures and subsequently added to the water samples in varying amounts. After 2 h of agitation at 100 rpm and sedimentation for 24 h, their absorbance reading was taken. Their morphological, decolourisation percentage, chemical oxygen demand reduction percentage and bacterial growth post-treatment were examined. Despite variances in dolomite’s capacity to decolourise colours, the treatment proved effective in decolourising dyes, removing chemical oxygen demand and reducing bacterial growth. The most significant percentages of decolourisation observed were 98.7% for real textile dye wastewater (RTDW) and 78.0% for synthetic textile dye wastewater (STDW), while for chemical oxygen demand, reductions were 66.7% for RTDW and 73.9% for STDW, respectively. As for microbe growth inhibition, the highest growth reduction percentages were 99.7% and 98.6% for RTDW and STDW, respectively.