The topic of the study is relevant due to the fact that the world economy and international economic relations are influenced by global challenges. In this context, the formation of a new technological paradigm based on digitalization is an important trend.Aim. The presented study aims to determine the effects of global economic challenges on the development of future markets.Tasks. The authors determine the essence of global challenges at the current stage of development of the world economy and specific aspects of international economic relations; substantiate the emergence and nature of future markets and analyze the impact of global challenges on their development.Methods. The major modern global challenges are systematized with allowance for their current and potential impact on the development of future markets. The essence and nature of the current development of future markets are analyzed. This study uses the methods of comparative analysis and economic-statistical (including correlation) analysis to examine and compare the dynamics of the indicators of future markets and indicators of world economy development.Results. The analysis shows that future technology markets have their own features, such as customization of production, after-sales service, development of cross-sectoral ecosystems, etc. The identified global challenges include global economic recession, growth of trade barriers, and increased global competition, which can be both limiting and stimulating for future markets.Conclusions. On the global economic scale, future markets can be identified as a competitive path towards solving environmental, technological, socio-economic, and other global problems. The corresponding markets can ensure significant potential for economic growth.