Is the Body Positive Movement Too Narrow?: Extra Large Insights Into Plus Size Men and Clothing Offerings

McKinney, Ellen; Thompson, Melissa Lynne

doi:10.31274/itaa.12038

Cited by 2 publications

(3 citation statements)

References 4 publications

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“…This focus on women is justified, given that the BoPo movement is aimed mainly at women. 24 Ethical approval was obtained from the ethics committee of the KU Leuven.…”

Section: Data Collection and Samplementioning

confidence: 99%

#BeautyInspo: Unraveling the Relationships Between Nonidealized Content on Different Media Platforms, Inspiration, and a Broad Conceptualization of Beauty

Lenne

Vanhoffelen

Vandenbosch

2022

Cyberpsychology, Behavior, and Social Networking

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“…This focus on women is justified, given that the BoPo movement is aimed mainly at women. 24 Ethical approval was obtained from the ethics committee of the KU Leuven.…”

Section: Data Collection and Samplementioning

confidence: 99%

#BeautyInspo: Unraveling the Relationships Between Nonidealized Content on Different Media Platforms, Inspiration, and a Broad Conceptualization of Beauty

Lenne

Vanhoffelen

Vandenbosch

2022

Cyberpsychology, Behavior, and Social Networking

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“…The body positive movement, which advocates the inclusion of diverse body types in media, has been largely geared toward women. McKinney and Thompson’s (2020) qualitative study found that plus-size men were aware of the body positive movement but felt that it was more directed toward women and did not influence how they felt about their appearance. Men may be less attentive to the bodies of the models used in advertising versus women.…”

Section: Discussionmentioning

confidence: 90%

“…Also no moderating effects were found for winning in the effects of model type on well-being (RQ4.1) and advertising perceptions (RQ4.2). These, mainly null, findings, might be explained by the ambivalence that men report to advertising models (McKinney and Thompson, 2020). Exposure to male models may not activate masculinity schemas that are hypothesized to influence their perceptions toward non-idealized bodies.…”

Section: Discussionmentioning

confidence: 99%

Intercultural insights on the impact of different non-idealized models on men’s body image and advertising perceptions

et al. 2023

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This experiment with 363 Irish and Flemish men aged 19 to 30 years ( M = 23.56, SD = 2.36) investigated exposure to different male model ads (i.e. muscular, slim, plus-size, overall diversity, and no models) on well-being (i.e. body image, low body fat and muscularity attitudes, self-objectification, and self-esteem) and advertising outcomes (i.e. ad attitudes, brand attitudes, and purchase intent). Moderation effects of country and masculinity (i.e. dominance, winning) were investigated. The diversity condition generated more positive effects for low body fat attitudes than the muscular, slim, and no model conditions. Yet, no differences appeared for this outcome between the diversity and plus-size condition. No effects for the other well-being and advertising variables were found. Moderation analyses revealed higher purchase intent in the slim condition for men high in dominance. No effects were found for country and winning. Findings suggest that non-idealized models have protective effects for some men.

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Is the Body Positive Movement Too Narrow?: Extra Large Insights Into Plus Size Men and Clothing Offerings

Cited by 2 publications

References 4 publications

#BeautyInspo: Unraveling the Relationships Between Nonidealized Content on Different Media Platforms, Inspiration, and a Broad Conceptualization of Beauty

#BeautyInspo: Unraveling the Relationships Between Nonidealized Content on Different Media Platforms, Inspiration, and a Broad Conceptualization of Beauty

Intercultural insights on the impact of different non-idealized models on men’s body image and advertising perceptions

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