Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media

The Promotion of Responsible Tourism Management Through Digital Media

“…The global diffusion of social software like blogs, RSS feeds, wikis, electronic fora, social networks have facilitated companies to attract prospects and consumer groups. Social media have the technological potential to speed up communication processes (Xiang & Gretzel, 2010;Kaplan & Haenlein, 2010) and to increase direct interaction, dialogue and participation across organisations and various audiences (Colleoni, 2013;Schultz, Utz &Goritz, 2011). Such interactive communications are referred to as "viral" because ideas and opinions spread like epidemic diseases through the network via word-of-mouth (Litvin et al, 2008;Lin & Huang, 2006).…”

Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

“…Emerging technologies, advances in social media, and new communication platforms represent powerful tools for enhancing public participation (Lovejoy, Waters, & Saxton, 2012), communicating directly with the publics, bypassing traditional gatekeepers (Sallot, Porter, & Acosta-Alzuru, 2004;Wright & Hinson, 2009), 'repairing' the reputation and preventing potential boycotts in crisis situations (Schultz, Utz, & Göritz, 2011), achieving higher organizational credibility (Yang & Lim, 2009), creating instantly available avenues through which to disseminate messages and reach particular audiences (Avery et al, 2010) and even empowering practitioners by improving their productivity and managing issues better (Sallot et al, 2004).…”

Damage Control: Rhetoric and New Media Technologies in the Aftermath of the BP Oil Spill

“…But it also shows the effect of a public engaged through social media on BP's strategy. Schultz et al (2011) reported that crisis communication via social media (e.g., Twitter and blogs) resulted in fewer secondary crisis reactions because social media allow "immediate reactions to crisis situations" (p. 22). In line with this previous study, BP may have been able to reduce the number of secondary reactions by disseminating informational tweets, though such a claim is beyond the scope of this study.…”