Island tourism: Participation behavior of tourists

Abstract

There is a lack of empirical research on tourists' participation behavior in island tourism. Therefore, we developed a behavioral model of this type of participation, including the variables of travel information sources, destination image, service quality, satisfaction, and perceived value. We adopted convenience sampling to survey 430 tourists who had participated in marine recreational activities while visiting Jibei Island in Penghu, Taiwan. The results of partial least squares analysis show that travel information sources affected the island's image and the service quality perceptions of tourists; and the island's image, service quality, satisfaction, and perceived value had a positive influence on tourists' behavioral intention to revisit the island and recommend it as a travel destination to family and friends. Our findings provide a reference for island tourism operators to formulate marketing strategies.

A Study of the Influence of Tourists’ Destination Image and Perceived Service Quality on Their Behavioral Intention

“…The results show that tourists' image of Lukang has a positive impact on their current tour ism quality, so hypothesis 1 is supported. The results of the above analysis support the relevant tourism research [17] that tourists will compare their previous destination images after arriving at the local tourism. When the local service quality matches the previous image, they will feel better about the local service quality.…”

“…The behavior of tourists includes the choice of destination and visit, and is accompanied by the evaluation of tourism products and future behavior intention [16]. As behavioral intention is an important indicator to evaluate tourists' future revisit and recommend destinations to others, it is found that destination image and local service quality have an impact on tourists' behavioral intention [17] [18] [19]. Therefore, according to the above discussion and the purpose of this study, this study puts forward the following three hypotheses, and summarizes the relationship of the hypotheses as shown in Figure 1…”

“…The main purpose is to understand tourists' impression, expectation and imagination of Lukang Town, as well as their feelings about the environment, traffic and overall evaluation of the town. vant study of tourism behavior intention [17]. The questions in the above three scales were answered on a 5-point Likert scale, and they were given 1 -5 scores respectively from "very disagree", "disagree", "common", "agree", "extraordinary consent".…”

The Impact of Satisfaction, Trust, and Destination Image on Tourist Loyalty to Tourism Destinations and Hotels in the Covid-19 Era: Applied on Hurghada, Luxor and Aswan

“…Tourism and hotel establishments seek not only to satisfy tourists as much as possible , but also increase their trust in them and then their commitment to dealing with them (Mudner, 2020). Customer loyalty is the uninterrupted continuation of demanding a service belonging to the same place or tourist location (Chang & Lin, 2020). Loyalty is not limited to repetition only, but goes even further, since the true loyalty of the tourist towards a particular place or location expresses the positive attitude towards that place or tourist or hotel location (Liu et al, 2021).…”