This article examines the self-perception of Israel TV's reality show creators as a case study of how cultural industry employees perceive and cope with their work. On the one hand, creators of reality TV in Israel operate in a competitive and precarious working environment, and on the other hand, their work is criticized as inferior and culturally corrupting. Using a combination of cultural industries approach, sociological concepts, and in-depth thematic analysis of interviews with leading creators of the genre, this study sheds light on the justifications they employ and the way they are trapped in a capitalist industry.