“…Additionally, ethical issues surrounding AI, such as algorithmic bias and job displacement, must be adequately considered to ensure that AI's advantages are dispersed fairly across societies (Kim & Heo, 2022). In conclusion, artificial intelligence has an unmistakable impact on the sector, changing established procedures, spurring innovation, and launching companies into uncharted territories of productivity and expansion (Ahmed & Muhammad, 2011). Industries that embrace AI's potential are positioned to gain a competitive edge, open up new opportunities, and pave the way for the Fourth Industrial Revolution as it develops and matures (Kitsios & Kamariotou, 2021).…”