ISU SOSIAL DALAM BENTUK INTERNET MEME MENJELANG PEMILIHAN PRESIDEN 2019 (Analisis Konten pada Meme Gambar dalam Instagram @memecomic.id)

Puteri, Nova Rachmawati; Mahadian, Adi Bayu

doi:10.9744/scriptura.9.1.1-8

Cited by 2 publications

(2 citation statements)

References 7 publications

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“…Karakter individu Ahok yang dibawa dalam meme tersebut membawa tanda atau stigma yang membekas dalam benak audiens pengguna tanda (masyarakat). Seperti yang dikutip dalam jurnal (Puteri & Mahadian, 2019), diungkapkan oleh Richard Dawkins adalah banyak meme yang berkompetisi untuk mendapatkan perhatian, namun hanya meme yang sesuai dengan sosial budaya masyarakat saja yang akan bertahan, sementara meme yang lainnya akan punah. Dengan demikian isu sosial masih populer dan dianggap penting oleh masyarakat di dalam lingkaran isu politik yang mendominasi karena isu sosial memiliki implikasi dengan isu politik menjelang pemilihan presiden 2019 yang disebarluaskan dalam bentuk meme ke berbagai media.…”

Section: [Ahok Dalam Internet]unclassified

Ahok dalam Internet Meme (Analisis Semiotika Penggambaran Ahok sebagai Pemimpin dalam Internet Meme)

Fista

2022

KOMUNIKATIF

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The figure of Ahok is widely depicted in various communication media, both conventional media and modern digital-based media such as memes on the internet that are widespread in society. Memes themselves as communication media created by individuals are very anonymous, widely used by internet users, especially social media users. The emergence of memes as a medium for messages on various social media has increasingly added material for netizens (internet citizens) – the term for internet users – who are creative in creating their social messages. In some cases, memes are often used to communicate a special message with the concept of humor or satire. The presentation of content about Ahok also varies, ranging from trivial satire to political problems that have become meme studies. Packed in a very diverse and countless number of content studies, Ahok's character is often said to be rude and does not know manners. This research then focuses on the depiction of Ahok as the Governor of DKI Jakarta in internet memes. This research was conducted using C.S. Peirce's semiotic analysis method. It was found that the depiction of Ahok as a leader in internet memes is a leader who is used to speaking harshly without etiquette, Ahok as a leader who has difficulty respecting the feelings of others, even Ahok, a Chinese and Christian leader who is not worthy enough to lead, still clings to the meaning of signs in some Internet memes that have been analyzed. But on the other hand, in other collections of texts on internet memes, Ahok is described as a brave, charismatic, determined, honest, and unyielding figure. Even Ahok is shown as a leader who was missed because of his performance achievements and success in leading.

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Section: [Ahok Dalam Internet]unclassified

Ahok dalam Internet Meme (Analisis Semiotika Penggambaran Ahok sebagai Pemimpin dalam Internet Meme)

Fista

2022

KOMUNIKATIF

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“…Internet memes are the creation of internet users, a form of their creation that is spread through various forms of social media. As Shifman (2014) explained, even though they are micro-spread, these memes impact people at the macro level because they can shape their mindset, behavior, and actions (Dewi et al, 2017;Puteri & Mahadian, 2019). This condition happens because memes have strengths related to intertextuality, namely the ability to creatively adapt cultural texts and their emotions (Wutz, 2018;Kristeva, 1980).…”

Section: Meme: Development and Strengthmentioning

confidence: 99%

Propaganda and Political Memes on Social Media in the 2019 Indonesian Presidential Election

Aminulloh

Qorib

Fianto

et al. 2022

JIWP

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Political memes colored the 2019 Indonesian presidential election campaign on social media. Political memes have become one of the propaganda strategies to influence public opinion to gain political support from the public before the presidential election. This study aims to analyze and understand political memes as a medium of political propaganda in the 2019 Indonesian presidential election. This study uses critical discourse analysis to uncover the meaning behind the text. The data collection technique uses documentation in the form of political memes of the two presidential candidates, both in images and political symbols scattered on social media in the January – March 2019 period. Furthermore, the data will be analyzed using Fairclough's critical discourse analysis model to find out the meaning of the text. This study indicates that social media plays an essential role in political communication in the 2019 presidential election campaign. Social media is a cheap and fast means of spreading political memes that reach potential voters widely and massively. Through political memes, Joko Widodo often talks about having links with the Indonesian Communist Party. Meanwhile, Prabowo Subianto is often spoken of by his political opponents as a supporter of the caliphate in Indonesia. These political memes are used as political propaganda to construct or deconstruct political presidential candidates' discourse and build or damage the reputation of presidential candidates to influence public opinion.

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ISU SOSIAL DALAM BENTUK INTERNET MEME MENJELANG PEMILIHAN PRESIDEN 2019 (Analisis Konten pada Meme Gambar dalam Instagram @memecomic.id)

Cited by 2 publications

References 7 publications

Ahok dalam Internet Meme (Analisis Semiotika Penggambaran Ahok sebagai Pemimpin dalam Internet Meme)

Ahok dalam Internet Meme (Analisis Semiotika Penggambaran Ahok sebagai Pemimpin dalam Internet Meme)

Propaganda and Political Memes on Social Media in the 2019 Indonesian Presidential Election

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