“…Just as a positive organizational reputation has been found to predict organizational identification (Bartels, Pruyn, de Jong, & Joustra, 2007;Mael & Ashforth, 1992;Smidts, Pruyn, & van Riel, 2001), so should a positive occupational reputation predict occupational identification. Brooks, Riemenschneider, Hardgrave, and O'Leary-Kelly (2011) found that the perceived reputation of the information technology (IT) profession (e.g., "People in general think highly of the IT profession," p. 101) was associated with professional identification, albeit indirectly via workers' individual perceptions (e.g., "I think highly of the IT profession," p. 101). Conversely, a negative reputation may repulse individuals, inducing them to say, in effect, "I am not my occupation" (cf.…”