“…Previous strategic communication literature has suggested a variety of factors that can contribute to quality employee-organization relationships. These include, but are not limited to, leadership (e.g., Kelleher et al, 2019), communication strategies and climate (e.g., Jo & Shim, 2005), use of communication channels (e.g., Erjavec et al, 2018), organizational culture (e.g., Men & Robinson, 2018), structure (e.g., Grunig et al, 2002), and CSR activities (e.g., Chen et al, 2018). qualitative interviews with 27 Chinese startup leaders showed that startup CEOs' leadership communication plays a key role in building and cultivating relationships between startups and their employees.…”