Italian wine sustainability: new trends in consumer behaviors for the millennial generation

Gazzola, Patrizia; Grechi, Daniele; Pavione, Enrica; Gilardoni, Gloria

doi:10.1108/bfj-05-2021-0493

Cited by 22 publications

(13 citation statements)

References 41 publications

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“…Similar to the results obtained in the research of Gow et al (2022) and Sogari et al (2015), younger participants (clusters Easygoing wine enjoyers and Clean wine passionate ) report a higher average WTP; highlighting a more positive attitude towards eco-certified wines than their older counterparts. Moreover, as highlighted by several studies, our results also indicate that females state a higher WTP than males (Gazzola et al , 2022; Lanfranchi et al , 2019).…”

Section: Discussionsupporting

confidence: 83%

Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors

Vecchio

Toccaceli

Pacciani

et al. 2023

IJWBR

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Purpose The scenario of clean wines is rather articulated, and many consumers perceive diverse types of wines as a homogeneous category, not actually related with the true characteristics of the products. Additionally, most often, individuals turning to these wines are driven either by health concerns or environmental consciousness or by curiosity. The purpose of this study is to understand whether there are differences in monetary preferences for four distinct clean labels and to analyze the level of interest of diverse market segments of regular wine consumers for this specific category of wines. Design/methodology/approach This study applied a computer-assisted Web interviewing technique. A survey was administrated in mid-September 2021 by a professional panel provider to a quota-based sample (N = 1,113) of Italian regular wine consumers. Individual willingness-to-pay (WTP) for red wines carrying different claims (organic, natural, low-sulfites and no-additives) and a conventional counterpart were collected. Clean wines’ WTP were subsequently used for hierarchical clustering. Findings Among the clean labels presented, respondents reported a higher WTP for organic wine. Cluster analysis yielded three actionable segments: “Easygoing wine enjoyers” (63.7%), “Convenience drinkers” (13.4%) and “Clean wine passionate” (23%). The latter reveals high preferences for all the investigated clean wines. Research limitations/implications Sociodemographics and wine-related characteristics of regular wine consumers particularly interested in clean wines are depicted in this study; further analysis should delve on the core drivers of individual preferences. Practical implications Wineries should consider the heterogeneous interest of regular wine consumers for clean wines, developing tailored strategies for specific market segments. Stakeholders interested in safeguarding consumers should carefully monitor the landscape of different clean claims entering the wine market. Originality/value To the best of the authors’ knowledge, no previous study has simultaneously analyzed regular wine consumers’ preferences for the four types of clean labels.

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Section: Discussionsupporting

confidence: 83%

Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors

Vecchio

Toccaceli

Pacciani

et al. 2023

IJWBR

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“…In addition, gender policies in management are aligned with the Sustainable Development Goals (SDG number 5) of the 2030 Agenda (Martinez-Leon et al , 2020). It should be noted that Paoloni and Cosentino (2021) endorse the management skills of women during COVID-19, with a good response to the pandemic because of the better management of both financial and environmental indicators as pointed out by Gazzola et al (2022). This article shows that the presence of women in the management of the sector in the face of the pandemic helped to prevent margins from collapsing, thus contributing to gender research in the wine sector and to defending management skills with a gender perspective to deal with COVID-19.…”

Section: Discussionmentioning

confidence: 99%

“…Regarding the percentage of women in the workforce, when there is a larger share of women, the financial performance of the company tends to be considered together with IJWBR 35,2 environmental performance, as stated by Gazzola et al (2022). In addition, Paoloni and Cosentino (2021) point out that when there are women in the management team, in difficult times such as the pandemic, adversities are responded to with more fluidity and skill.…”

Section: Literature Reviewmentioning

confidence: 99%

Financial resilience of Spanish wineries during the COVID-19 lockdown

Serrat

Àngels²,

Coenders³

2023

IJWBR

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Purpose This study aims to focus on the impact of COVID-19 on the Spanish wine sector and the financial resilience of Spanish wineries in the period 2019–2020. Design/methodology/approach The data set contains 355 limited companies of the Spanish wine sector which were active in the period 2019–2020. The explanatory variables used are size and age of the company, exports, subsidies and gender distribution in the workforce. The financial statements of the companies are treated as compositional data, using log-ratios for asset structure, leverage, margin, turnover and debt maturity. The first-difference estimator is used for the panel-data model relating the differences in the log-ratios between 2020 and 2019 to the explanatory variables. Findings In average terms, margin and turnover have significantly worsened between 2019 and 2020, while debt maturity has increased. A larger firm size, a greater age, a higher share of women in the workforce and subsidies have made wineries more resilient between 2019 and 2020. Originality/value To the best of the authors’ knowledge, this is the first financial statement analysis of the impact of COVID-19 in the winery sector.

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“…First, this research contributes to the literature on young consumers' behavior and food consumption, here in the context of wine (Gazzola et al, 2022;Tian et al, 2021), by examining whether and how exposure to different types of within-family communication received…”

Section: Introductionmentioning

confidence: 99%

“…First, this research contributes to the literature on young consumers' behavior and food consumption, here in the context of wine (Gazzola et al. , 2022; Tian et al.…”

Section: Introductionmentioning

confidence: 99%

Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices

Jaud

Gergaud

Lunardo

2022

BFJ

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PurposeThis study aims to examine within-family and peer communication (type and frequency) and subsequent wine consumption of young adults. Specifically, this research investigates whether the distinct types of technical, prohibition and moderation-based communication affect wine knowledge, responsible drinking practices, and ultimately, wine consumption.Design/methodology/approachThe authors adopted an econometric approach based on a cross-sectional study with data collected from a large sample of 1,466 students in France.FindingsThe authors show that wine technical-based messages from parents help young adults acquire knowledge about wine, which in turn increases consumption. Also, moderation-based messages make young adults both, more knowledgeable about wine and, as expected, more responsible in terms of drinking practices, subsequently limiting their consumption. Finally, prohibition-based messages marginally decrease wine knowledge and have no impact on responsible drinking practices.Social implicationsThis article provides relevant recommendations for public policymakers and brands, who should target parents and peers as part of their responsible drinking communication or advertising campaigns.Originality/valueTo fill a gap in the literature on young consumer behavior and food marketing, this research primarily investigates the relationship between family (and peer) communication and young adults' wine consumption, particularly whether and how, which type(s) of parental communication influences young adults' wine knowledge and adoption of responsible drinking practices.

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Italian wine sustainability: new trends in consumer behaviors for the millennial generation

Cited by 22 publications

References 41 publications

Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors

Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors

Financial resilience of Spanish wineries during the COVID-19 lockdown

Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices

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