The significant changes which have occurred in the competitive scenario in which fashion companies operate, combined with deep transformation in the lifestyles of final consumers, translate into the need to redefine the business models. Starting from a general overview of the emerging trends today affecting the fashion industry, the paper will devote particular attention to the analysis of the most important phenomena that are influencing this market and the drivers for long-lasting competitiveness: sustainability and attention to the so-called circular economy. According to the literature, from the consumer behavior's point of view, the younger generations are paying growing attention to these issues. In light of these considerations, this paper aimed to analyze how sustainability and circular economy principles are influencing the perception of the fashion world among the new generations of consumers. After mapping the emerging trends in the fashion industry and analyzing the role of sustainability from both the demand and supply side, this paper presents the results of a survey conducted through an anonymous questionnaire made in collaboration with Insubria University. The results of the survey describe the students' behaviour as regards fashion's emerging trends, with particular attention to sustainability issues and the application of circular economy principles. The survey results were analyzed from both a descriptive and quantitative point of view with the aim to check the different perceptions as regards sustainable fashion and circular economy in fashion, focusing mainly on the so-called Generation Z. The results of the analysis proved to be consistent with the theoretical framework and confirm the relevance of sustainability issues in the fashion industry today in driving the demand of Generation Z, by considering a gender perspective. Moreover, the circular economy is descriptively analyzed with the aim to understand the relevance of the different facets for the entire sample of respondents.

A Benefit Corporation is one possible alternative to traditional business models and a new way of managing business and sustainability. Emphasis on B-Corporations in Italy dates back 2006, and 1 year later, B LAB certified the first Benefit Corporation Industry using the first version of the Benefit Impact Assessment process. Since then, the number of B-Corporations has been growing, showing the success of the initiative of this category of firm that have voluntarily decided to pursue, like the profit, a further purpose: to obtain in the exercise of economic activity a positive impact on society and on the planet. After a presentation of the Benefit Corporation features, the main aim of this paper is to explore the relations that exists between the five different impact areas considered in certification awarded to Certified Benefit Corporation and the net profit value, using ordinary least squares regression model based on the entire sample of the Italian Certified enterprises.

One form of cycle tourism can be represented features tourism that focuses on the relation between biking and the discovery of a territory. Geared toward forms of holiday that allow for the low consumption of natural resources and a connection with the landscape, cycle tourism represents a concrete expression of sustainable tourism. As an emerging phenomenon in Italy, cycle tourism requires further understanding in order to identify methods of development and applicable business models. The aim of this paper is to explore the characteristics of cycle tourism's development in northern Italy in order to identify the links that exist between sustainability and the group of cycle tourists who prefer to spend their holidays discovering little-known or remote territories. For this study, we selected three different destinations in sensitive mountain areas that converge on the common goal to use cycling to rejuvenate the tourism sector. It has been found that the development of cycle tourism in areas not characterized by mass tourism, such as those considered here, is economically, socially, and environmentally beneficial. The business models through which cycle tourism usually develops include a bottom up approach or a top down approach, involving the cooperation of several local destination stakeholders.

PurposeThe role of sustainability is predominant in many aspects of consumer purchasing decisions. Millennials and young people are, in this field, potential players who buy and consume wine with ecosustainable decisions but, in the literature, these aspects are analyzed with nonuniform findings. This paper aims to investigate the wine consumption among young people belonging to the millennial generation, Y generation and Z generation considering also the gender.Design/methodology/approachThis study uses a questionnaire with 2000 respondents. The data are analyzed to understand consumption decisions in the wine sector. This information is analyzed through descriptive and inferential statistics (hypothesis test and multiple regression).FindingsThe results of the paper show a clear propensity to be sustainable of the young generation compared with the elderly, highlighting the role of Millennials. Moreover, considering gender, there is a greater sustainable wine tendency (considering both the environmental and the economic/decisional component) in female compared with male.Research limitations/implicationsThis work reflects the Italian reality of the pre-COVID-19 period. Obviously, the pandemic situation and the geographic scenario analyzed could change the results of a second wave of the survey.Social implicationsThis study contributes to improve the knowledge concerning the wine consumption habits of Italian young generations.Originality/valueThe paper manages to underline the different aspects of sustainability in the wine purchasing decisions by young consumers by focusing on the considered generations.

In the present competitive global environment, many drivers should motivate the growing atention paid to sustainable consumption in the luxury industry. From the demand side, in Western mature markets wealthy consumers show a growing awareness of environmental and social issues and, therefore, seek new forms of luxury which show respect for both natural resources and human beings, yet standing by traditional factors such as quality, rarity, creativity, originality and craftsmanship of goods. On the irm's side, sustainable consumption ofers luxury irms a particularly suitable platform to enrich the value-set of products as brands identity and brand image. Starting from a review of the literature on the concept of sustainable consumption, the paper provides an analysis of the main drivers that are leading to the emergence of "sustainable luxury". The aim of the paper is to investigate the opportunity for the development of this new competitive paradigm within the Chinese luxury market, by analyzing the distinct feature of Chinese high-end demand. The paper also taking into account the growing role played by the Chinese central government in creating the conditions for sustainable consumption or "circular economy".