“…Initially, scholars concentrated on innovative business models to enhance the economic value creation for shareholders. Lately, a growing number of studies emphasized the necessity to involve other stakeholders such as the local communities, the central State or government, and the natural environment to design SBMs (Birkin, Cashman, Koh, & Liu, 2009; Lozano, 2012, 2018; Wilson & Post, 2013), and even new types of organizations (Gazzola, Grechi, Ossola, & Pavione, 2019; Stubbs, 2019) highlighting the need to reach sustainability outcomes for the society (Birkin, Polesie, & Lewis, 2009; Dal Mas, Massaro, Lombardi, & Garlatti, 2019; Gazzola et al, 2019). The need to merge sustainability into the BM is also fostered by increasing external pressure by stakeholders (Cantele & Zardini, 2020).…”