In this paper, we analyse an antenna array fed with element-specific phase shifters and amplifiers. The elements of the array are mutually coupled and the operation of the amplifiers depend on the load impedance presented by the array. We derive a method for maximizing EIRP in a given direction and demonstrate the concept by simulations with 2x2 array fed with element-specific phase shifters and amplifiers at 2.5 GHz. Compared to the reference case, the optimization provides up to 0.7 dB improvement in EIRP in the −3 dB beam steering range.