Abstract-In this paper, we present FastPlace -a fast, iterative, flat placement algorithm for large-scale standard cell designs. FastPlace is based on the quadratic placement approach. The quadratic approach formulates the wirelength minimization problem as a convex quadratic program that can be solved efficiently by some analytical techniques. However it suffers from some drawbacks. First, the resulting placement has a lot of overlap among cells. Second, the resulting total wirelength may be long as the quadratic wirelength objective is only an indirect measure of the linear wirelength. Third, existing net models tend to create a lot of non-zero entries in the connectivity matrix that slows down the quadratic program solver. To handle the above problems we propose: (