Journalismus und Unternehmenskommunikation: Strukturen und Wandel der Zusammenarbeit

Wolf, Cornelia; Godulla, Alexander

doi:10.1007/978-3-658-03894-6_11-1

Handbuch Unternehmenskommunikation 2019

DOI: 10.1007/978-3-658-03894-6_11-1

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Journalismus und Unternehmenskommunikation: Strukturen und Wandel der Zusammenarbeit

Cornelia Wolf¹,

Alexander Godulla²

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Cited by 3 publications

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Einleitung: Neue Wege in die Öffentlichkeit

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Pranz

Stadel

et al. 2022

Journalismus Und Unternehmenskommunikation

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Journalismus und Unternehmenskommunikation: Strukturen und Wandel der Zusammenarbeit

Cited by 3 publications

References 33 publications

Einleitung: Neue Wege in die Öffentlichkeit

Einleitung: Neue Wege in die Öffentlichkeit

Die Viralität von Werbung als PR-Instrument: Gleichzeitigkeit funktional und fragmental differenzierter Stakeholderkonstellationen als Herausforderung für die Unternehmenskommunikation

Assessing the PESO Model in the German Automotive Industry: Results of an Expert Study and Introduction of the Content Flow Model

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