“…To determine whether news organizations that owned TV subsidiaries were likely to be more positive in reporting news about their own networks, tone of coverage was coded as positive, negative, or neutral. Based on previous studies (Lee and Hwang, 2004; Panis et al, 2015), being positive meant news coverage included descriptions with positive adjectives such as good, innovative, interesting, popular, outstanding, or profitable while negative news included reports that were critical, attacking, or faultfinding.…”