Journalists and Public Relations Practitioners: Why the Antagonism?

Ryan, Michael G.; Martinson, David L.

doi:10.1177/107769908806500118

Cited by 43 publications

(20 citation statements)

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“…Content analyses of public relations terms provide more evidence of negative connotations of the public relations profession (Aronoff, 1975;Henderson, 1998;Olasky, 1987;Rhinebeck, 1999;Spicer 1993;Ward, 1998;Weaver & Wilhoit, 1986). Several studies demonstrated that journalists view public relations practitioners as adversaries and rate public relations as one of the least honorable occupations (Ryan & Martinson, 1988;Spicer, 1993). Journalists tend to believe that public relations practitioners are more inclined to mislead the public than is actually reported to be the case.…”

Section: School Of Mass Communications Texas Tech Universitymentioning

confidence: 96%

The Portrayal of Public Relations in the News Media

Jo¹

2003

Mass Communication and Society

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Section: School Of Mass Communications Texas Tech Universitymentioning

confidence: 96%

The Portrayal of Public Relations in the News Media

Jo¹

2003

Mass Communication and Society

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“…In this view, PR and organizations benefit from journalism, but journalism does not benefit from PR. Ryan and Martinson (1988) find that PR professionals regard journalists' antagonism towards PR as stemming from: 1) negative experiences with unprofessional practitioners, 2) journalists' perceptions of their own work as more important, 3) journalists' exaggerated view of their status, 4) general journalist biases, and 5) feelings of being used. According to PR professionals, journalists' perceptions are generally not justifiable, and could be corrected by mutual understanding and education (ibid.).…”

Section: Professional Roles Objectives and Relationships Of Journalimentioning

confidence: 94%

“…Ryan and Martinson (1988), for instance, acknowledge the love-hate relationships between PR professionals and journalists, where 'love' refers to journalists using PR for sources and material, and 'hate' refers to journalists viewing PR professionals as unreliable sources. Charron (1989) describes the relationship in terms of cooperation and conflict.…”

Section: Professional Roles Objectives and Relationships Of Journalimentioning

confidence: 99%

The Other Stance: Conflicting Professional Self-Images and Perceptions of the Other Profession Among Finnish PR Professionals and Journalists

Niskala

Hurme

2014

Nordicom Review

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Public relations (PR) professionals and journalists act as builders of societies' communication atmospheres, and their inter-relationships are of importance. The aim of the present study is to describe and compare PR professionals' and journalists' professional self-images and perceptions of the other group's profession in Finland. The study is part of the ProfCom project and makes use of the project's Finnish quantitative questionnaire data. The results indicate clear perception differences. PR professionals identify themselves with bond-and trust-building objectives, whereas journalists perceive marketing and financial goals as the main objectives of PR professionals. Journalists identify themselves with information sharing, criticism and service roles, whereas PR professionals perceive opinion sharing, advising and informing about scandals as the main objectives of journalists. In addition, the study indicates a need for further research on the underlying reasons for conflicting perceptions and the effects of the developing Internet communication arena on relationships between professionals.

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“…111), numerous studies reveal negative perceptions of and attitudes towards PR (DeLorme & Fedler, 2003;Jeffers, 1977;Kopenhaver, 1985;Kopenhaver, Martinson & Ryan;1984;Ryan & Martinson, 1988;Sallot & Johnson, 2006;Stegall & Sanders, 1986;White & Shaw, 2005;Wilson & Supa, 2013). In their historical review of journalist-PR relations, DeLorme and Fedler (2003) concluded that the relationship is "tense and complex" (2003, p. 101).…”

Section: Highly Negative Perceptions Of Prmentioning

confidence: 99%

Journalism–PR relations revisited: The good news, the bad news, and insights into tomorrow's news

Macnamara

2014

Public Relations Review

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Extensive research over the past 100 years has shown that the interrelationship between journalism and PR is tensioned and paradoxical, with negative perceptions of PR among journalists and trivialization and demonization of PR as 'spin' contrasted by claims of 'symbiosis' and evidence that 40-75 per cent of media content is significantly influenced by PR. However, studies have been predominantly quantitative and most predate the recent 'crisis in journalism' and rapid growth of new media formats. This article reports in-depth interviews with senior editors, journalists and PR practitioners in three countries that provide new insights into journalism-PR relations today and identify trajectories for future research, education and practice.

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Journalists and Public Relations Practitioners: Why the Antagonism?

Cited by 43 publications

References 0 publications

The Portrayal of Public Relations in the News Media

The Portrayal of Public Relations in the News Media

The Other Stance: Conflicting Professional Self-Images and Perceptions of the Other Profession Among Finnish PR Professionals and Journalists

Journalism–PR relations revisited: The good news, the bad news, and insights into tomorrow's news

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