The Portrayal of Public Relations in the News Media

Jo, Samsup

doi:10.1207/s15327825mcs0604_4

Cited by 24 publications

(17 citation statements)

References 19 publications

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“…Analiz kategorileri Hutton (1999), Park (2001), Jo (2003) İmaj-itibar: Kurumun / kişinin imajına ve itibarına odaklanılır.…”

Section: Yöntemunclassified

“…Nötr: Halkla ilişkiler stratejisi ve halkla ilişkiler kampanyası gibi genel bir kullanımı içeren olumlu ya da olumsuz olmayan ifadelerdir. Kaynak: Hutton (1999); Park (2001); Jo (2003); Yoo ve Jo (2014).…”

Section: Tonunclassified

“…Bu çalışmada ticari kurumlar kar amacı taşıyan, kamu kurumları ise kar amacı taşımayan kurumlar kapsamında değerlendirilmiştir. Öte yandan Jo (2003) ve Hutton'ın (1999) kategorilerine "meslek olarak halkla ilişkiler" ve "eğitim alanı halkla ilişkiler" olmak üzere iki kategori daha eklenmiştir. Meslek olarak halkla ilişkiler ifadesi, halkla ilişkilerin mesleki boyutunu ön plana çıkaran içerikler için kullanılmış iken; eğitim alanı olarak halkla ilişkiler ifadesi ise halkla ilişkilerin bir eğitim alanı olma boyutunu vurgulayan içerikler için kullanılmıştır.…”

Section: Tonunclassified

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An Analysis of Presentation of Public Relations in Newspapers

Kilinç

2020

Erciyes İletişim Dergisi

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The media emphasizes some aspects of the subjects and concepts more while transferring various topics and terms to the audience while leaving some aspects of them more behind. As a managerial function, public relations takes place in the media with various content. Films, newspaper news are the content that make it possible to examine how the term public relations is presented. Thus, public relations is also the subject of content presented in the media. In this context, the objective of the study is to examine how the term public relations is presented in the media. In the determined time period, 73 news stories, which include the term public relations, in four newspapers were analysed by content analysis technique. The results of the research revealed that the term public relations was more prominent in the news content than the column articles and interview, and the term was more used in the context of non-profit organizations. Within the scope of the purpose, it was determined that the purpose of public information was the most prominent category. In most of the news content, the term public relations is presented in a neutral form.

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“…Analiz kategorileri Hutton (1999), Park (2001), Jo (2003) İmaj-itibar: Kurumun / kişinin imajına ve itibarına odaklanılır.…”

Section: Yöntemunclassified

Section: Tonunclassified

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An Analysis of Presentation of Public Relations in Newspapers

Kilinç

2020

Erciyes İletişim Dergisi

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“…By comparison the "strategy frame" responds to sophisticated news management techniques. Political journalists who are stymied in their attempt to obtain information and/or are fascinated with the political game report on strategies and tactics, motives, style, and their interactions with political communication personnel (see also Jo, 2003). In advanced democracies worldwide the practice of news management and the presence of horse race coverage have become so universal that political parties are embroiled in a perpetual campaign (e.g., Esser & Spanier, 2005).…”

Section: Political Talk Radio and Political Mediamentioning

confidence: 99%

Media Management in a Small Polity: Political Elites’ Synchronized Calls to Regional Talk Radio and Attempted Manipulation of Public Opinion Polls

Kerby¹,

Marland

2015

Political Communication

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Little is known about how elected representatives attempt to manipulate public opinion and news media through their participation on regional open line radio or media straw polls. This article examines the systematic attempts by political actors to engage these media in the small polity of Newfoundland, Canada, where politics is characterized by the hyper-local nature of 590-VOCM radio programming. Our mixed-method study draws from talk radio call-in logs, online straw poll vote results, observation of the production of open line programming, and insights from local media personnel. We draw attention to two clandestine media management techniques. First, we analyze call-ins by elected legislators to talk radio that were timed to coincide with the known field dates of a public opinion polling company. Second, we report that handheld communication devices were used by senior members of the governing party to mobilize legislators and party personnel to repeatedly vote on straw polls on regional media Web sites. Our findings show that there is a substantial and statistically significant increase in the probability that legislators will call talk radio when pollsters are in the field. Furthermore, we document and explore the manner in which political elites mobilize to engage online media straw polls, and discover that straw poll questions which address political topics attract a disproportionately higher number of "votes" than nonpolitical questions. This micro-level study offers perspective for interpreting macro-level knowledge about political talk radio, horse race/game and strategic media frames, and about political elites' mobilization and media management tactics.

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“…Many researchers have applied the method of content analysis to examine media news that includes a PR term (Jo, 2003;White & Lambert, 2006;Wright, 2005). However, our investigative analysis through tweets offered unprecedented access to journalists' personal sentiments, and provided a snapshot of their candid emotional responses toward PR, embedded in the tweets.…”

mentioning

confidence: 99%

How Do Journalists Express Their Perceptions of Public Relations on Twitter?

Yoo

2014

soc behav pers

Self Cite

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We examined journalists' perceptions of the term public relations (PR) as indicated by their Twitter messages, taking into consideration variables such as media type, and the journalists' followers. The findings suggested that journalists generally used the term PR in a neutral sense, rather than a negative or positive one. As they largely understood PR to be an image-building and/or persuasion effort, journalists were likely to refer in their tweets to PR publicity, image, persuasion campaigns, and marketing efforts to promote an organization's position. A salient finding was that more journalists perceived PR more neutrally or positively than previously. The results suggest a need for systematic and continual efforts to deliver an accurate picture of PR geared to media journalists.

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The Portrayal of Public Relations in the News Media

Cited by 24 publications

References 19 publications

An Analysis of Presentation of Public Relations in Newspapers

An Analysis of Presentation of Public Relations in Newspapers

Media Management in a Small Polity: Political Elites’ Synchronized Calls to Regional Talk Radio and Attempted Manipulation of Public Opinion Polls

How Do Journalists Express Their Perceptions of Public Relations on Twitter?

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