The politicization of government communications requires intense control. Centralization of government power accompanies advances in information and communications technology, as political elites use branding strategy in an attempt to impose discipline on their messengers and on media coverage. The strategic appeal of public sector branding is that it replaces conflicting messages with penetrating message reinforcement. Among the notable features are central control, a marketing ethos, a master brand, communications cohesiveness, and message simplicity. Together these features work to conflate the party government and the public service, which perpetuates trends of centralization. Using Canada's Conservative government (2006)(2007)(2008)(2009)(2010)(2011)(2012)(2013)(2014)(2015) as a case study, public sector branding explains the hyper control over government communications and demonstrates why these developments can be expected to last, regardless of which party or leader is in control.

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This article tackles the puzzle of the best practices to acquire an interview with a politician. It seeks to assist researchers who must persuade gatekeepers in busy political offices to present an elected representative with an interview request. Our research is based on a copious review of the literature and is punctuated by fresh insights collected via interviews with 32 academics, journalists and political staff in six countries. We argue that researchers must tailor their approach when placing interview requests to elected officials and make careful use of email, websites, social media and online reputation management. For ease of reference three summary tables are presented. This synopsis about securing interviews with election candidates and legislators can inform qualitative research recruitment with other types of political elites in a rapidly evolving digital environment.

This paper examines three common political expressions and ideas from a marketing perspective. First, the origins of the ‘selling candidates like soap’ expression are traced and it is argued that, rather than being ‘sold’ like a product, candidates are instead ‘marketed’ like a service provider such as a real estate agent. Traditional campaign rituals have a legitimate marketing function if electors, and not just political actors, are meaningfully incorporated and military analogies in elections have increasing relevance given the classic military strategy used by commercial marketers. Together, these examples suggest that the application of marketing to politics may require the rethinking of ingrained electoral jargon and concepts. Copyright © 2003 Henry Stewart Publications