“…On the other hand, virtual SNs are relationship systems established between acquaintances or friends, called contacts, that interrelate through electronic platforms associated with the Internet (Leal, García, Estrada, and Cabecero, 2018), examples whereof are Facebook, Twitter, WhatsApp and YouTube, which have created a space to develop interpersonal and interorganizational communication (Medina, Romero, and González, 2011;Farías, 2016;Crovi and López, 2014), through which information about the different activities carried out and materials flow (Scuotto, Del Giudice, Peruta, and Tarba, 2017).…”