“…Nevertheless, researchers often make an implicit assumption that people interpret these numerical formats equivalently (termed the assumption of numerical equivalence). The implicit assumption of numerical equivalence is prevalent in studies of psychophysics (e.g., Gescheider, 1988;Marks, 1974;Marks & Algom, 1998;Stevens, 1956Stevens, , 1986 Schwarz, & Bless, 1995), and probability estimation (e.g., Begg, 1974;Brooke & MacRae, 1977;Hollands & Dyre, 2000;Shuford, 1961;Spence, 1990;Teigen, 1973;Tversky & Fox, 1995;Varey, Mellers, & Birnbaum, 1990), to name just a few. The assumption of numerical equivalence, however, should not be made lightly because people's interpretation of numbers likely affects the data they produce, and thus the conclusions that researchers draw.…”