Kadın Odaklı Sivil Toplum Kuruluşlarında Gerçekleştirilen İletişim Faaliyetleri

Abstract

In this study, the communication activities of non-governmental organizations were analyzed from the point of view of womenoriented NGOs, taking into account the disadvantaged positions of women in our society, the violence they are subjected to, and the low level of representation. In this research, communication activities of women-oriented NGOs, which are active in Turkey, are explored by considering women statistics of Turkey, and internet usage data provided. The activities performed by three different women-oriented NGOs which are currently involved in specified sample cloud are assessed with the help of aforementioned women statistics, in a comparative way by means of annual reportages, brochures, announcements, posters, events, conferences, press releases, web-site utilities, mobile applications and social media usages. Activities actualized under aforementioned titles and communication actions constitute the subject and the aim of this study. In the direction of this aim, communication activities of aforesaid non-governmental organizations were analyzed in accordance with the shared posts due to 8 March International Women's Day in digital environment. The communication activities of these NGOs were classified first by the content analysis method and then social media accounts were examined. 8 March International Women's day shares were examined within the framework of content type and likes/shares. Communication activities performed by NGOs play an active role in introducing the aims to the public opinion, raising awareness, undertaking functions like canalizing the law-makers and powerholders as well as gaining donators and voluntaries. For this reason, NGOs should give the necessary impotance to communication activities.

Türkiye’de Sivil Toplum Kuruluşlarında İletişim: Kadın Hakları Odaklı STK’ların İletişim Düzeyi Üzerine Bir Araştırma

“…Türkçe literatürde sivil toplum kuruluşlarının iletişim çalışmaları ile ilgili çalışmalar bulunmaktadır. Bu araştırmalar sivil toplum kuruluşları ve gerçekleştirdikleri iletişim faaliyetlerini ele almaktadır (Demirel, 2022); (Karayel Bilbil & Polat, 2021); (Büber, 2019); (Güngör, 2019); (Özmutaf & Çelikli, 2010). Bu çalışmalarda sivil toplum kuruluşlarının iletişim biçimleri, iletişim faaliyetlerini gerçekleştirirken ulaşmak istedikleri amaçlar üzerinde durulmuştur.…”