Kajian Strategi Pengembangan Usaha Mikro, Kecil Dan Menengah (UMKM)

Abstract

This study aims to identify the problems faced and develop strategies in the development of MSMEs in Tegal City especially in the Trade Sector as one of the comparative and competitive leading sectors and to support regional development based on the potential of the resources owned by Tegal City. This research is a descriptive study using qualitative and quantitative approaches. Qualitative descriptive analysis in this study provides a review obtained through questionnaires and interviews to then be analyzed in the form of a SWOT matrix. While the quantitative descriptive analysis in this study relates to the results of interpretations of qualitative data that are processed in the form of weights and ratings to come up with the right strategy in developing MSMEs in Tegal City. The results of the analysis in this study indicate that there are problems in every aspect discussed including aspects of Capital, Production, Technology, Marketing, HR, Bureaucracy, Facilities and Target, as well as Social and Economic. While the right strategy carried out in an effort to develop MSMEs in the Trade Sector in Tegal City is the SO (Strength Opportunities) strategy.

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