Kandidaten und ihre Unterstützer im Online-Wahlkampf

Hinz, Kay

doi:10.1007/978-3-658-15926-9

Cited by 16 publications

(4 citation statements)

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“…Interestingly, the findings of Elter (2013, pp. 211–216) and Hinz (2017, p. 238) indicate that certain spatial conditions affect the social media usage of political parties in Germany, such as the proportion of younger citizens in a party's membership and electorate. Moreover, the finding of Zittel (2009, p. 302) gives reason to assume that spatial characteristics matter for digital politics, as the number of Internet users in a municipality was found to be conducive to political actors' use of digital information and communication technologies.…”

Section: Social Media Usage Of Political Partiesmentioning

confidence: 99%

“…Regular posts can be seen as the first step towards creating engagement. They are labeled as information activities, as their main intention in the logic of Facebook is to spread information and to create engagement, which takes place “below” the post, by users commenting on the post, and the local chapters and other users reacting to these comments by using the reply function or by adding new comments (Arzheimer, 2015; Hinz, 2017; Magin et al, 2016; Stier et al, 2018, p. 9). The dialogue activities of a local party association on Facebook are operationalized via three sub‐actions, from which a sum index is derived: the absolute number of direct responses by the party (account) to user comments (replies); the absolute number of own comments by the party (account) under user posts; the absolute number of own comments by the party (account) under own posts, if there was a user comment before.…”

Section: Data and Operationalizationmentioning

confidence: 99%

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Social media and politics on the local level

Datts

Schultze²

2022

Policy & Internet

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The local level is highly important for political engagement, as political issues that are relevant to citizens' daily lives are discussed at this level. Therefore, political parties are especially interested in organizing a strong local basis. Yet, empirical research on the local party units is rather scarce, particularly with respect to their social media activities. We do not know whether the local units of political parties are nowadays active players in the most important communication sphere, and nor do we know anything about potential driving forces of their activities on social media. Using big data, we are able to demonstrate that local party units in Germany are especially active on Facebook during a heated election campaign. Interestingly, we also confirm this observation with regard to user activities. Furthermore, our results reveal that the local basis of the German right‐wing populist party Alternative for Germany has an insurmountable lead on Facebook—in terms of both published posts and user response. This finding supports the thesis that a right‐wing ecosystem on Facebook has been established in Germany. Besides election and party effects, we find that urbanized areas provide better opportunities for the social media usage of political parties and citizens.

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Section: Social Media Usage Of Political Partiesmentioning

confidence: 99%

Section: Data and Operationalizationmentioning

confidence: 99%

Social media and politics on the local level

Datts

Schultze²

2022

Policy & Internet

View full text Add to dashboard Cite

show abstract

“…etwa Beck, Dalton, Greene, & Huckfeldt, 2002;Boomgaarden, 2014;Schmitt-Beck, 2000;Schmitt-Beck & Mackenrodt, 2010). Das gilt zunehmend auch für die interpersonale Kommunikation über das Internet, speziell über soziale Medien (Bond et al, 2012;Hinz, 2017).…”

Section: Information Und Mobilisierung Im Wahlkampfunclassified

“…Dadurch kommt es häufiger zu unbeabsichtigten Kontakten mit der Wahlkampfkommunikation, die dann auch politisch Uninteressierte erreicht (Flemming & Marcinkowski, 2016). Etliche neuere Studien berücksichtigen diese Differenzierungen und systematisieren beispielsweise die politischen Inhalte und Funktionen von Webseiten und sozialen Medien (Hinz, 2017;Klinger, 2013;Rußmann, 2012), unterscheiden z. B. auch Internetnutzung und Facebook-Nutzung (Dimitrova et al, 2014;Vissers & Stolle, 2014) oder Nachrichten-und Unterhaltungsnutzung online (Kim, Chen, & Gil de Zúñiga, 2013).…”

Section: Mobilisierungseffekte Des Internetsunclassified