Kano's Theory of Attractive Quality and Packaging

Environmental impact of packaging and food losses in a life cycle perspective: a comparative analysis of five food items

“…about the food to avoid that fresh food is thrown away. These functions, or attributes, are also stated to be important by consumers (Löfgren and Witell, 2005). In a related study it was shown that out of 24 quality attributes of packaging, 14 attributes may influence the amount of food losses (Williams et al, 2008).…”

Motivational Needs-Driven Mobile Phone Design

“…The Institute for Management Excellence [6] proposes an alternative set of needs namely: security; adventure; freedom; exchange; power; expansion; acceptance; community; and expression. Herzberg's motivator-hygiene theory from the field of industrial psychology [7], discriminates between factors which are referred to as motivational versus those called hygiene. Hygiene factors meet physiological, safety and social needs in the workplace, while motivational factors encourage job satisfaction and appeal to human needs of growth and selfadvancement [8].…”

A life cycle perspective on environmental effects of customer focused packaging development

“…In this study, we use customer data on Swedish consumers' experience of packaging of everyday commodities obtained from Löfgren and Witell [16]. The data collection was conducted using a questionnaire that was sent to randomly The package's ability to protect the food and reduce food losses [4,5].…”

“…A total of 1500 questionnaires were sent; 708 were returned, representing an overall return of 47% [16]. Löfgren et al used Kano's Theory of Attractive Quality to analyse how consumers perceive packaging in the everyday commodities [25].…”

“…We also present results of a literature study in order to identify the most important environmental factors that are affected by packaging design. Subsequently, we describe the key-ideas and results of a study on how Swedish consumers experience packaging of everyday commodities [16]. The latter study was chosen for this paper because it is one of very few investigations of packaging made in the area of marketing.…”