“…This market was established since the Banjar Kingdom existed about 400 hundred years ago as a response to the geographical condition of South Kalimantan, which is surrounded by rivers (Abdurrahman & Abduh, 2019;Angriani et al, 2021;Budiman et al, 2019;Normelani, 2016). Various unique things are found in this market, such as trading on the river using jukung (traditional Banjar boat) (Abbas et al, 2021;Abdurrahman & Abduh, 2019;Budiman et al, 2019;Normelani, 2016), the majority of the traders are women who usually sell by wearing a tanggui hat (a typical hat from South Kalimantan) (Abdurrahman & Abduh, 2019;Arisanty et al, 2020;Zairin et al, 2021), and there is traded a variety of community plantation, agricultural and fishery products that show the local potential of South Kalimantan (Abbas et al, 2021;Abdurrahman & Abduh, 2019;Arisanty et al, 2019;Normelani, 2016).…”