2021
DOI: 10.19184/ejeba.v8i1.19502
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Kemudahan Penggunaan dan Harga Terhadap Minat Beli Online Konsumen

Abstract: Tujuan penelitian ini adalah untuk mengetahui pengaruh kemudahan penggunaan dan harga terhadap minat beli konsumen pada situs belanja online Shopee. Pendekatan jenis kuantitatif deskriptif. Populasi yang digunakan adalah orang yang pernah melakukan pembelian online pada toko online Shopee. Populasi infinity, jumlah sampel yang digunakan sebanyak 83 responden. Unit analisis adalah Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo. Penarikan sampel metode non probability sampling dengan cara accidental sam… Show more

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Cited by 17 publications
(17 citation statements)
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“…Interest in using is an activity and one's attention focusing on a certain object because compelled to perform a behavior to achieve certain goals (Kamil, 2019) cited in (Latifah & Heny, 2021). Simamora (2002) in (Taan, 2021) put forward that interest is something personal and related with individual's attitude interested in an object which stimulate power or encouragement to carry out a series of behaviors to approach or obtain the object. Interest is an individual's perception of his future preference that can shape the individual's specific behavior (McKnight, et al, 2002) cited in (Kurniawan & Subhi, 2021).…”
Section: Interestmentioning
confidence: 99%
“…Interest in using is an activity and one's attention focusing on a certain object because compelled to perform a behavior to achieve certain goals (Kamil, 2019) cited in (Latifah & Heny, 2021). Simamora (2002) in (Taan, 2021) put forward that interest is something personal and related with individual's attitude interested in an object which stimulate power or encouragement to carry out a series of behaviors to approach or obtain the object. Interest is an individual's perception of his future preference that can shape the individual's specific behavior (McKnight, et al, 2002) cited in (Kurniawan & Subhi, 2021).…”
Section: Interestmentioning
confidence: 99%
“…According to research (Asterina Widhiani, 2018), ease of use positively affect purchase intention. Additionally, (Taan, 2021) asserts that ease of use positively and significantly effect purchase intention.…”
Section: Effect Ease Of Use On Purchase Intentionmentioning
confidence: 99%
“…Purchasing intent is a phase in which respondents tend to act before the purchasing decision is actually implemented. Interest is a tendency to be interested or compelled to pay attention to an item or activity in certain fields (Taam Hapsari, 2021).…”
Section: Purchase Intentionmentioning
confidence: 99%