Keputusan Pembelian Produk Fashion Secara Online Ditinjau Dari Motivasi Emosional Konsumen Dewasa Awal

Pratiwi, Citra; Ratnaningtyas, Aisyah; Adhandayani, Amalia

doi:10.47007/jpsi.v20i2.281

Cited by 6 publications

(8 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The respondents in this research were individuals who had purchased products from the JINISO's online stores. The study employs a non-probability sampling technique, specifically purposive sampling (Pratiwi et al, 2022). Respondents were asked to complete the questionnaire online using Google Forms.…”

Section: Methodsmentioning

confidence: 99%

Fashion Branding Strategy to Encourage Online Store Patronage Intention

Burhanudin,

Noviza

2023

JMP

View full text Add to dashboard Cite

Companies are developing their brand image to drive online store patronage intention. Online store patronage intention is crucial in marketing as it shows consumers’ willingness to buy product in the online store and recommend the store to other consumers. However, it is currently unclear how brand image drives online store patronage intention in the context of fashion as well as the mediating variables in this relationship. This study aims to examine the influence of brand image on online store patronage intention directly and indirectly through customer perceived value and customer satisfaction. This study conducted a survey to test the proposed relationships. There were 221 respondents participating in the survey. To analyze the data, this study employed a structural equation modeling approach by evaluating the measurement model, followed by an evaluation of the structural model. This study found brand image affects online store patronage intention directly and indirectly through customer perceived value and customer satisfaction.

show abstract

Section: Methodsmentioning

confidence: 99%

Fashion Branding Strategy to Encourage Online Store Patronage Intention

Burhanudin,

Noviza

2023

JMP

View full text Add to dashboard Cite

show abstract

“…Sosial media memudahkan setiap orang agar dapat mengakses apa saja menggunakan cepat dan tepat. Serta tanpa disadari bahwa media sosial dapat memengaruhi seluruh aspek kehidupan seseorang di abad ke-21, pengguna internet dan juga masyarakast luas masih mengidentikkannya sebagai "alat" komunikasi biasa-biasa saja [5].…”

Section: Pendahuluanunclassified

Perbandingan Metode Fuzzy Tsukamoto dengan Fuzzy Mamdani Untuk Mendeteksi Tingkat Kecanduan Media Sosial Pada Remaja

Cahyono,

Triayudi,

Aldisa

2023

JoSYC

View full text Add to dashboard Cite

The level of social media use in Indonesia has increased every year. This is caused by several factors, one of which is the tendency to play social media so that you forget the time to do other activities such as studying. A system is needed that is able to detect whether someone is addicted to social media or not. The Tsukamoto fuzzy method is a method that can solve a problem by using a system on a computer in search of a truth and usually requires some expertise. While the fuzzy mamdani method has a function in finding a solution in solving the problem of social media addiction in today's youth. This comparison is done by the author to find the best answer from one of the methods used. This research was created in order to be able to detect the level of social media addiction in adolescents in the form of a web to inform adolescents to avoid the negative symptoms of social media addiction such as timelessness, lazy learning and being unable to stop oneself from controlling social media use. Then after testing with 25 adolescent data, the results obtained were 10 adolescents experiencing social media addiction problems and 15 adolescents not. It can be seen that the Tsukamoto method has a very addictive score of 0 to 20 for 10 teenagers and 15 teenagers with a non-addiction score of 80 to 100. Meanwhile, it is known that the Mamdani method has a very addictive score of 0 to 10 for 10 teenagers and 15 teenagers with a non-addicted score of 40 to 50.

show abstract

“…Fashion products are attributes that individuals use to support their appearance when carrying out daily activities. Fashion products are also defined as clothing, clothing, body equipment, and clothing styles (Pratiwi et al, 2022).…”

Section: Paper Fashion Product Profile On the Shopee Marketplacementioning

confidence: 99%

Muslim Decisions in Online Purchasing of Fashion Products Through the Marketplace: Analysis of The Influence of Ratings and Online Customer Reviews

Friska Ayu Ningrum,

Mahardhika Cipta Raharja,

Naerul Edwin Kiky Aprianto

et al. 2023

ieibzawa

View full text Add to dashboard Cite

The rapid development of technology with the ease of internet access has changed people's shopping behaviour from offline to online on the marketplace. Shopee as a popular marketplace is proven by its first rank in the 2021 e-commerce competition. Shopee is known as the favourite marketplace in the fashion category. Fashion products themselves are the most sold products in 2020. The rise of online buying and selling transactions has penetrated into the world of pesantren which has an impact on lifestyle changes. As in the eL-Fira Modern Islamic Boarding School Purwokerto which has the largest number of students in the scope of pesantren in Banyumas and has experienced an increase in online product purchases. Purchasing decisions are influenced by several factors, namely ratings and online customer reviews. The purpose of this study is to test whether ratings and online customer reviews influence Muslim decisions in buying fashion products in the marketplace. This research is research using a quantitative approach. The type of data used in this study is primary data derived from questionnaires. The number of samples of this study were 120 respondents who were students of the eL-Fira Modern Islamic Boarding School Purwokerto. Data processing techniques using multiple linear regression analysis with SPSS 25 application tools. The results of this study indicate that ratings have a positive effect on purchasing decisions. Online customer reviews have a positive effect on purchasing decisions. Then, ratings and online customer reviews simultaneously have a positive effect on purchasing decisions

show abstract

Keputusan Pembelian Produk Fashion Secara Online Ditinjau Dari Motivasi Emosional Konsumen Dewasa Awal

Cited by 6 publications

References 5 publications

Fashion Branding Strategy to Encourage Online Store Patronage Intention

Fashion Branding Strategy to Encourage Online Store Patronage Intention

Perbandingan Metode Fuzzy Tsukamoto dengan Fuzzy Mamdani Untuk Mendeteksi Tingkat Kecanduan Media Sosial Pada Remaja

Muslim Decisions in Online Purchasing of Fashion Products Through the Marketplace: Analysis of The Influence of Ratings and Online Customer Reviews

Contact Info

Product

Resources

About