Ketahanan Entrepreneur Perempuan pada Masa Pandemi COVID-19

Abstract

The outbreak of Covid-19 has weakened the performance of micro businesses, especially micro scale women entrepreneurs. Entrepreneurs implement various measures to sustain their businesses through the pandemic. This study aims to examine the factors that influence the performance of micro businesses in the city of Manado, North Sulawesi Province. The study uses the sample of 30 micro businesses collected through questionnaires, observations, and interviews with women entrepreneurs with stratified random sampling technique. The collected data was then analyzed with SmartPLS 3.0 M3. The results found that trust and networks have significant influences on the performance of micro businesses during the crisis. The findings imply that businesses need to establish strong relationships with customers as a mean to building trust and networking to enable businesses to survive in the midst of a crisis. In addition, businesses should also improvise their products in times of crisis to maintain the cash flow.Keywords: women entrepreneur; business performance; trust; smartPLS
 AbstrakPandemi Covid-19 telah menghambat produktivitas usaha di sektor mikro, tidak terkecuali para pelaku usaha perempuan. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi kinerja usaha sektor mikro di Kota Manado, Sulawesi Utara. Penelitian ini menggunakan sampel yang dipilih secara acak yang terdiri dari 30 pelaku usaha mikro perempuan. Data dianalisis menggunakan SmartPLS 3.0 M3, setelah melalui prosespenyebaran kuesioner, observasi, dan wawancara. Hasil penelitian menemukan bahwa faktor kepercayaan (trust) dan jaringan (network) memiliki pengaruh signifikan terhadap kinerja usaha mikro di masa krisis. Kedua faktor ini sangat penting karena kepercayaan dan jaringan memberikan kemampuan bagi pelaku usaha untuk tetap bertahan di masa krisis. Selain itu, pelaku usaha juga sebaiknya melakukan improvisasi atas produknya dimasa krisis untuk menjaga kelancaran arus kas.

Pengaruh Ketahanan Usaha, Karakter Wirausaha, dan Pertumbuhan Usaha terhadap Keberlangsungan Usaha Melalui Kinerja Bisnis

“…Menurut (Gainau & Rawun, 2021) menunjukan bahwa kinerja usaha berpengaruh positif terhadap keberlangsungan usaha. Sedangkan penelitian yang dilakukan oleh (Hilmawati & Kusumaningtian, 2021) menunjukan bahwa kinerja usaha berpengaruh negatif terhadap keberlangsungan usaha.…”

“…Oleh karena itu dapat disimpulkan bahwa kinerja yang dilakukan oleh pelaku usaha dapat menjaga keberlangsungan usaha. Hasil ini konsisten dengan penelitian Gainau et al (2021) Hasil uji menyatakan bahwa pengaruh direct effect menunjukan koefisien jalur (β) 0,61 dan pengaruh tidak langsung (indiect effect) menunjukan koefisien jalur (β) ketahanan usaha dan kinerja bisnis 0,43 dengan p-value < 0,001, kemudian untuk pengaruh kinerja bisnis pada keberlangsungan memiliki koefisien 0,52 dengan p-value < 0,001. Ini menunjukan nilai koefisien jalur pada direct effect lebih besar dari pada indirect effect dengan nilai p-value < 0,001.…”

Womenpreneur Mindset Home Industry “Aneka Cemilan Asyifah ” in the District of Rengat

“…Uniquely, during the pandemic, many improvisations and initiatives were carried out by business actors to be more creative and produce products that had never existed before so that their businesses could survive (Thenu, 2020). Women are seen as strong parties to survive in times of crisis who are able to improvise to keep their business running (Gainau and Rawun, 2021). As previously stated, the mindset of improvisation is also carried out by the entrepreneur to be able to continue the culinary business for a long time, the habit of improvisation must be owned by a Womenpreneur in running a business, by creating products that have never been created by others before, and the mindset of this improvisational habit is owned by Womenpreneurs or Home Industry Women Entrepreneurs "Aneka Cemilan Asyifah".…”

Investigation of the Role of Entrepreneurship Characteristics in Moderating Creativity and the Business Environment towards Business Sustainability

“…Microbusinesses, which are the smallest businesses in SME's, are likened to sleeping giants. SME's are one of the main bases in the country's economy because they have a large role in developing the potential of business actors [1].…”