Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)

Abstract

The design of enotourist routes represents an opportunity for the sustainable development of rural territories. This qualitative study was structured in three parts to reach a cohesion model representing the academic literature, visitors, and winemakers. This research focused on the region of La Axarquía in Málaga (Spain) because of its wine and tourist tradition. In relation to the methodology, this study used content analysis techniques for the analysis of both the relevant literature and the questionnaires completed by all the winemakers of the territory, 60 tourists who visited the wineries, and the 10 most representative agents linked to the tourist development of this region. The findings provided a model with the elements to be taken into account in the creation of a wine route or itinerary in any destination of the world. The application of this model will contribute to the creation of new tourist policies that can move towards efficient progress of the region.

Perspectives of wine tourism development in Rostov region

“…The research methodology was based on the use of content analysis and the method of comparative analysis in the study of wine tourism experience development in various countries, presented in the works [7][8][9][10][11][12][13][14][15][16][17]. The presentation of the objects in wine industry of the Rostov region was carried out using the principle of historicism, which allowed us to define the following steps: 1) the origin of this object, 2) periods of its development, 3) the current state; 4) prospects for further development.…”

“…Wine tourism, according to many researchers [7][8][9][10][11][12][13][14][15][16][17], appeared relatively recently -in the second half of the last century. The first wine route was opened in Burgundy in 1934.…”

Enotourism in Southern Spain: The Montilla-Moriles PDO

“…Once a tourist route has been created, the next step is to promote the tourism product [ 90 ] for the purpose of reaching the potential demand of wine tourists. Thus, a key question arises: Who are the wine tourists?…”

Desenvolvimento de roteiros turísticos no município de Santana do Livramento, RS, Brasil: um estudo sobre a Ferradura dos Vinhedos

“…Deste modo, os roteiros e rotas enoturísticas contribuem para o desenvolvimento econômico e social de territórios por meio da geração de empregos, renda e capacitação dos agentes locais (Mitchell, Charters & Albrecht, 2012). Entre os itinerários que relacionam o turismo e o vinho, pode-se citar os caminhos turísticos de vinhos da Austrália (Hojman & Hunter-Jones, 2012;Mitchell, Charters & Albrecht, 2012;Charters &Ali-Knight, 2002), na Itália, tratando da inter-relação entre organizações públicas e privadas (Festa et al, 2020), na Espanha demonstrando o impacto do Enoturismo no crescimento econômico (Vicente, Barroso & Jiménez, 2021;Cruz-Ruiz, Zamarreño-Aramendia, Ruiz-Romero de La Cruz, 2020).…”